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U.S. Breastfeeding Committee
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  • USBC Membership
    • USBC Member Directory
    • Join USBC
    • Membership Benefits & FAQs
    • Membership Fee Schedules
    • Membership Interest Form
    • Creating Space Scholarship
  • Policy & Actions
    • Constellation Work Groups >
      • Infant & Young Child Feeding in Emergencies Constellation
      • Disrupting Formula Marketing Constellation
      • Lactation Support Providers Constellation
      • Pasteurized Donor Human Milk Constellation
      • Workplace Support Constellation
    • Active Legislation
    • Existing Legislation
    • Federal Policies, Programs, & Initiatives
    • PUMP Act >
      • The PUMP Act Explained
      • PUMP Act Implementation Resources
      • Know Your Rights-PUMP-Act--PWFA
    • Federal Appropriations for Breastfeeding
    • Take Action
    • Letters & Public Comments
  • Resources
    • USBC Directories >
      • USBC Member Directory
      • Affiliated Coalitions Directory
      • Equity Champions Directory
    • Constellation Developed Resources
    • Breastfeeding In Emergencies >
      • Infant Formula Recall and Shortage
    • Lactation Support Provider Training Directory >
      • Lactation Support Providers Pathways
    • Learning Opportunities
    • Monthly Observances
    • Image Gallery Access
    • State Breastfeeding Reports
    • Workplace Guide
  • News & Events
    • Annual Conference >
      • 2023 NBCC Agenda
      • 2023 Sponsors & Exhibitors
      • 2023 Conference Awardees
    • Events Calendar
    • USBC in the Media
    • USBC News & Blogs
    • Weekly Wire Newsletter
  • About Us
    • About the USBC
    • Explaining our "Why"
    • Our Team
    • Job Opportunities
    • Board of Directors
    • USBC Committees
    • Diversity, Equity, and Inclusion
    • History
    • Community Agreements & Guidelines
    • Annual Reports
    • Ways to Give
    • Contact Us

Disrupting ​Formula Marketing Constellation

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In 2021, the USBC hosted a three-part webinar series: Unpacking Commercial Milk Formula Marketing: Communities, Contexts, and Impacts. This series marked the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes and is part of an effort to create a shared understanding of commercial milk formula marketing practices and the disparate impact of marketing practices on communities in the U.S. and around the world. The sessions are available for viewing below. For information on continuing education credits, please visit the Learning Opportunities page.


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The U.S. plays a large role in the global economy but has yet to adopt the International Code of Marketing of Breast-Milk Substitutes.
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Formula marketing impacts the provision of lactation support to communities with diverse needs.
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What opportunities for collective work are there to influence policy on commercial milk formula marketing?

Updates from the World Health Organization

On April 29, 2022, the World Health Organization launched a new report on the scope and impact of digital marketing to promote breast-milk substitutes. In this presentation, we learn about online exploitive tactics used by the formula milk industry and how these behaviors influence the feeding decisions that today's parents make.

The International Code of Marketing of Breast-Milk Substitutes was adopted as the Code on May 21, 1981, following its introduction at the 33rd World Health Assembly in May 1980. It was developed as part of a collaboration between the WHO and UNICEF to improve the health and nutrition of infants and young children. Previously, in 1974 at the 27th World Health Assembly, the decline in breastfeeding related to different factors, including the production of manufactured breast-milk substitutes, was addressed. Since adopting the International Code of Marketing Breast-Milk Substitutes, Member countries have been urged to review sales promotion activities on baby foods and ​introduce appropriate remedial measures, including advertisement codes and legislation.

This constellation is in the early formation stage and does not have a stewarding organization at this time. If you represent an organization that has interest and capacity in this topic, please reach out to office@usbreastfeeding.org.
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