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On August 6, 2011, the USBC officially declared August as National Breastfeeding Month. Read the Proclamation.
In recognition of National Breastfeeding Month (NBM), each August the U.S. Breastfeeding Committee hosts a social media advocacy and outreach campaign inviting member organizations, breastfeeding coalitions, partner organizations, and individuals to participate in online action and conversation about the policy and practice changes needed to build a landscape of support for babies and families. It's a time where we Learn, Connect, and Act together to build momentum that sustains our movement through the coming year! |
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The 2024 NBM theme, Nourish, Sustain, Thrive, shines a light on why protecting, promoting, and supporting lactation is so important for the human life cycle, honors the incredible work that organizations are doing to make the world a little more friendly for new parents and families, and highlights how individuals, funders, and policymakers can contribute to a strong and sustainable lactation field.
The Nourish, Sustain, Thrive logo was created by Erin Fortuna, Senior Collective Impact Coordinator at the U.S. Breastfeeding Committee. She shares, "I was inspired to design this logo because of the challenges and victories related to my own breastfeeding journey. There is a special harmony and peace that aligns when a nursing dyad’s needs are met. All families with infants deserve nourishment, sustenance, and long-term support!" Read more about Erin's design in the Our Milky Way blog. |
Global Observance |
National Observances |
Cultural Observances
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Social Observances
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2024 Theme: Closing the Gap: Breastfeeding Support for All
World Breastfeeding Week was created in 1992 by the World Alliance for Breastfeeding Advocacy and is celebrated annually from August 1-7. Since 2016, WBW has been aligned with the United Nation's Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy. |
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2024 Theme: Nourish, Sustain, Thrive
Each August, the U.S. Breastfeeding Committee hosts the annual National Breastfeeding Month social media advocacy and outreach campaign to mobilize individuals and organizations to come together for online action and conversation about the policy and practice changes needed to build a landscape of support for babies and families. |
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National WIC Breastfeeding Week
Each year in the first week of August, National WIC Breastfeeding Week is hosted by the U.S. Department of Agriculture and celebrated in conjunction with World Breastfeeding Week to promote and support breastfeeding as the best source of nutrition for a baby. U.S. Department of Agriculture Secretary Thomas Vilsack issued a proclamation to declare August 1-7 National WIC Breastfeeding Week. The observance recognizes the 50 years of notable contributions of the WIC Program's breastfeeding promotion and support activities. |
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2024 Theme: Mind. Body. Milk Medicine.
Indigenous Milk Medicine Week was created in 2019 by the Indigenous Milk Medicine Collective and is celebrated annually from August 8-14. Formerly known as Native Breastfeeding Week, the observance was created to encourage and uplift the diversity of Native breast/chestfeeding experiences. |
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2024 Theme: Bridging the Gaps for AANHPI Families
Asian American, Native Hawaiian, and Pacific Islander Breastfeeding Week was created in 2021 by the Asian Pacific Islander Breastfeeding Task Force and is celebrated annually from August 15-21. The observance mission is to decrease inequities and normalize chest/breastfeeding in AANHPI communities by improving breast/chestfeeding education and support practices. |
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2024 Theme: Listen Up! Reclaiming Our Narrative & Centering Our Stories for Breastfeeding Justice
Black Breastfeeding Week was created in 2014 by a collective of Black leaders from the breastfeeding field and is celebrated annually from August 25-31. The observance was developed as a response to the high black infant mortality rate, the lack of diversity in the lactation field, and unique cultural barriers among Black women, and shines a light on efforts and initiatives that support breastfeeding among Black families. |
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2024 Tema: Reclamando Nuestra Cultura Por Medio de la Lactancia
2024 Theme: Reclaiming Culture Through Lactation Semana de La Lactancia Latina was created in 2023 by the Union de Lideres de Lactancia Latino (Latinx Lactation Collective) and is celebrated annually on the first Tuesday following Labor Day to the following Monday, this year September 3-9. The observance aims to uplift voices from the Latino/x community, and celebrate the diverse cultures and resilience of Latino communities. The collective also strives to bring awareness to the unique barriers faced by these communities and advocates for language justice. |
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2024 Theme: Inclusive Lactation Support
The Military Lactation Celebration was launched in 2023 by the Global Military Lactation Community, taking place annually from August 22-24. The observance aims to inspire and empower military families in their lactation goals and provide a positive impact on the landscape of support among servicemembers and their families. |
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2024 Theme: Policy to Practice: Making Lactation Support a Reality
Workplace Lactation Week was created in 2023 and is celebrated annually from September 1-7. The observance celebrates the contributions of nursing mothers and parents in the workplace and aligns with Labor Day, highlighting the vital role working and pumping parents play in the workforce. |
Proclamation Toolkit |
Official Merchandise |
Graphics for Sharing |
E-Newsletter Special Editions |
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State Proclamations
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Shop the collection of official 2024 NBM merchandise on the USBC Bonfire store! Celebrate in style with these limited edition offerings featuring a wide variety of colors, styles, and sizes. Your National Breastfeeding Month purchases and donations support U.S. Breastfeeding Committee efforts promoting, protecting, and supporting breastfeeding and human milk feeding and furthering our vision of thriving families and communities.
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Copyright U.S. Breastfeeding Committee. All Rights Reserved.
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