On August 6, 2011, the USBC officially declared August as National Breastfeeding Month. Read the Proclamation.
In recognition of National Breastfeeding Month (NBM), each August the USBC hosts a social media advocacy and outreach campaign inviting member organizations, breastfeeding coalitions, partner organizations, and individuals to participate in online action and conversation about the policy and practice changes needed to build a landscape of support for babies and families. ​

The USBC Lights Up Times Square!

In the most visible celebration of National Breastfeeding Month in U.S. Breastfeeding Committee history, we are thrilled to share that we co-produced a video billboard advertisement that aired in New York City’s Times Square during National Breastfeeding Month, 2023!

The celebration began with the Bumps & Pumps Pop-Up event in Times Square, coordinated by Momsrising. This public event featured a special address from former Representative Carolyn Maloney, a longtime champion for pregnant and breastfeeding workers. Created in partnership with A Better Balance, the American Civil Liberties Union, MomsRising, National WIC Association, and the Center for WorkLife Law, the ad, which ran on two billboards, celebrated the passage of the PUMP Act and the Pregnant Workers Fairness Act and included consumer-friendly information on these essential new rights for parents. Visit the Know Your Rights webpage to learn more. View the ad on our YouTube channel.

2023 NBM Theme: This is Our Why

The 2023 NBM theme, This is Our Why, was conceived to shine a light on the many and varying reasons why this work is so important and center the conversation on the babies and families who need our support. Join us as we celebrate mothers and lactating parents and work to protect, promote, and support breastfeeding and human milk feeding for the 13th annual National Breastfeeding Month! Download the Spanish NBM logo, translated by Olivia Millan.

Share Your Why

​2023 National Breastfeeding Month Weekly Observances

​​Week 1 (August 1-7): World Breastfeeding Week
          Theme: Enabling Breastfeeding: Making a difference for working parents

​Week 2 (August 8-14): Indigenous Milk Medicine Week
          Theme: From the Stars to a Sustainable Future

Week 3 (August 15-21): Asian American Native Hawaiian and Pacific Islander Breastfeeding Week
          Theme: Telling Our Stories, Elevating Our Voices!

​Week 4 (August 25-31): Black Breastfeeding Week
          Theme: We Outside!: Celebrating Connection & Our Communities

New Week 5 (September 1-7): Workplace Lactation Week
          Theme: Preparing for the PUMP Act​

New Week 6 (September 5-11): Semana de La Lactancia Latina 

State, County, and City Breastfeeding Month Proclamations

Each year the USBC requests a Congressional Proclamation to declare August as National Breastfeeding Month in the United States. You can take the lead on urging your governor to proclaim August as Breastfeeding Month in your state or territory! Visit the NBM Proclamation Toolkit to find a package of resources designed to ease the process of submitting a proclamation request. 

The links below represent new proclamations in 2023! Click each one to read more more.

State Proclamations

• California
• Illinois
• ​Kansas
• Kentucky
• Maine
• Michigan
• Minnesota
• Nebraska 
• Ohio
• New Jersey
• Pennsylvania
• South Dakota
• Vermont
• West Virginia
• Wisconsin 

Local (County and City) Proclamations

• Burien City, WA
• City of Baker, LA
• City of Oklahoma City, OK
• Dayton, OH
• Saline County, MO
• Skagit County, WA
• Thurston County, WA
• Washoe County, NV

Inspiration Guide & Social Media Toolkit

We invite you to download and share a number of graphics and QR codes to help promote National Breastfeeding Month by accessing the 2023 NBM Google Drive. ​

Additionally, 1,000 Days has published its annual NBM inspiration guide with special content from the USBC and weekly observance organizers. Contained within it are messages, images, and action opportunities to share on social media and beyond. Access the inspiration guide here and spread the message that ​Together, We Do Great Things!

Official 2023 NBM Merchandise

We are thrilled to offer a National Breastfeeding Month shirt in Spanish this year! Find these designs and more in our official National Breastfeeding Month Bonfire store.

Previous NBM Campaign Themes

• 2022: Together We Do Great Things!
• 2021: Every Step of the Way
• 2020: Many Voices United
• 2019: Support Changes Everything
• 2018: #NBM18
• 2017: Charting the Course Together
• 2016: SGCTA to Support Breastfeeding at Five Years: Reflecting Back...Looking Forward
• 2015: #NBM15