On August 6, 2011, the USBC officially declared August as National Breastfeeding Month. Read the Proclamation.
In recognition of National Breastfeeding Month (NBM), each August the USBC hosts a social media advocacy and outreach campaign inviting member organizations, breastfeeding coalitions, partner organizations, and individuals to participate in online action and conversation about the policy and practice changes needed to build a landscape of support for babies and families.
In the most visible celebration of National Breastfeeding Month in U.S. Breastfeeding Committee history, we are thrilled to share that we co-produced a video billboard advertisement that aired in New York City’s Times Square during National Breastfeeding Month, 2023!
The celebration began with the Bumps & Pumps Pop-Up event in Times Square, coordinated by Momsrising. This public event featured a special address from former Representative Carolyn Maloney, a longtime champion for pregnant and breastfeeding workers. Created in partnership with A Better Balance, the American Civil Liberties Union, MomsRising, National WIC Association, and the Center for WorkLife Law, the ad, which ran on two billboards, celebrated the passage of the PUMP Act and the Pregnant Workers Fairness Act and included consumer-friendly information on these essential new rights for parents. Visit the Know Your Rights webpage to learn more. View the ad on our YouTube channel.
Local (County and City) Proclamations
Additionally, 1,000 Days has published its annual NBM inspiration guide with special content from the USBC and weekly observance organizers. Contained within it are messages, images, and action opportunities to share on social media and beyond. Access the inspiration guide here and spread the message that Together, We Do Great Things!
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