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2021 Webinar Series

Unpacking Commercial Milk Formula Marketing: Communities, Contexts, and Impacts

The USBC is pleased to announce the 2021 three-part webinar series: Unpacking Commercial Milk Formula Marketing: Communities, Contexts, and ImpactsThis series marks the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes and is part of an effort to create shared understanding of commercial milk formula marketing practices and the disparate impact of marketing practices on communities in the U.S. and around the world.

Session 3: Commercial Milk Formula Marketing: Organizing for Impact

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Panelists Sally Mancini, Director of Advocacy for the Rudd Center; Jennifer Pomeranz, Assistant Professor, Department of Public Health Policy and Management, New York University; and Marsha Walker, previous Executive Director from the former National Alliance of Breastfeeding Advocacy, will discuss Breast Milk Substitutes (BMS) labeling, the impacts of formula marketing, and the opportunities for collective work to influence policy pertaining to the marketing of commercial milk formula.

Organizing for Impact

Friday, July 23, 11 am - 12:30 pm ET

Register in advance for this webinar.

If you registered for one of the previous sessions, you are automatically registered for the series.


Session 2: Commercial Milk Formula Marketing: Communities and Emergencies

 Quality_Training_Standards_Badge_PNG.png    This session has been approved for continuing education by the CDC. Please    review the after accreditation information before participating in this session.

Presented by:

  • Kimarie Bugg, Reaching Our Sisters Everywhere
  • Malaika Ludman, Birthmark Doula Collective
  • Lourdes Santaballa, Alimentación Segura Infantil

Handouts: Guia Express Guide: EnglishSpanish

Presenter slides: Ludman, BuggSantaballa 

The second session in the series addressed how formula marketing impacts provision of lactation support to communities with diverse needs. Speakers highlighted the effects of formula marketing in BIPOC communities and the unique challenges of infant feeding in times of emergency or natural disaster.


Session 1: Commercial Milk Formula Marketing: International Contexts and Tools

 Quality_Training_Standards_Badge_PNG.png    This session has been approved for continuing education by the CDC. Please        review the after accreditation information before participating in this session

Presented by:

  • Laurence Grummer-Strawn, PhD, Technical Officer, World Health Organization
  • Rachel Crossley, MSc, Senior Advisor, Access to Nutrition Initiative

The distinguished panelists described the international contexts of commercial milk formula marketing practices and impacts, as well as the role the U.S. plays in the global community. They discussed the International Code of Marketing of Breast-Milk Substitutes, which was published in 1981, but has yet to be adopted in the U.S., while highlighting potentially useful shifts in approach moving forward. They shared tools for recognizing and tracking commercial milk formula marketing practices in the U.S.. Key findings were shared from the 2018 “U.S. Access to Nutrition Index,” which included evaluation of three major manufacturers of infant formula and other products marketed as a partial or total replacement for breast milk.