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Action 7. Ensure that maternity care practices throughout the United States are fully supportive of breastfeeding

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

    • Accelerate implementation of the Baby-Friendly Hospital Initiative
    • Establish transparent, accountable public reporting of maternity care practices in the United States
    • Establish a new advanced certification program for perinatal patient care
    • Establish systems to control the distribution of infant formula in hospitals and ambulatory care facilities

      USBC Resources

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      National Activities

        Baby Café USA

      Baby Café USA

      Phone: 781-507-1980

      Email: lucia@babycafeusa.org

      Website: http://www.babycafeusa.org

      Action Activities: Baby cafes satisfy step 10 of BFHI


      Supporting Link: http://babycafeusa.org


        Carolina Global Breastfeeding Institute

      Carolina Global Breastfeeding Institute

      Phone: 919-966-3774

      Email: cgbi@unc.edu

      Website: http://cgbi.sph.unc.edu

      Action Activities: The Carolina Global Breastfeeding Institute serves as the breastfeeding experts in the current CDC-funded EMPower Breastfeeding Initiative, providing technical assistance on the Baby-Friendly journey to up to 100 hospitals nationwide. CGBI also hosts the National Collaborative for Advancing the Ten Steps, which aims to support public health programs that increase hospital implementation of the Ten Steps. Finally, CGBI provides online and in-person training to healthcare providers.


      Supporting Link: http://breastfeeding.sph.unc.edu/what-we-do/programs-and-initiatives/healthcare/


        Coalition for Improving Maternity Services

      Coalition for Improving Maternity Services

      Phone: 866-424-3635

      Email: info@motherfriendly.org

      Website: http://www.motherfriendly.org

      Action Activities: The Coalition for Improving Maternity Services's Mother-Friendly Childbirth Initiative outlines 10 steps which must be taken by hospitals, birth centers, and home birth service providers in order to achieve Mother-Friendly designation. One of the 10 steps requires that the provider "strives to achieve the WHO-UNICEF "Ten Steps of the Baby-Friendly Hospital Initiative" to promote successful breastfeeding." The Mother-Friendly Nurse Recognition program honors nurses who provide quality, evidence-based care, including breastfeeding support.


      Supporting Link: http://www.motherfriendly.org/MFCI


        DHHS, Centers for Disease Control and Prevention

      DHHS, Centers for Disease Control and Prevention

      Phone: 800-232-4636

      Email: info@cdc.gov

      Website: http://www.cdc.gov

      Action Activities: The Centers for Disease Control and Prevention August, 2011 edition of the Vital Signs series used data from the Maternity Practices in Infant Nutrition and Care (mPINC) to highlight inadequate hospital support for breastfeeding and call upon hospitals and birth centers to adopt the Ten Steps to Successful Breastfeeding.


      Supporting Link:


        Healthy Children Project, Inc.

      Healthy Children Project, Inc.

      Phone: 508-888-8044

      Email: info@healthychildren.cc

      Website: http://www.healthychildren.cc

      Action Activities: The Healthy Children Project supports the work of the Baby-Friendly Hospital Iniitiative and provides advanced certification in lactation management through the Advanced Lactation Consultant and Advanced Nurse Lactation Consultant programs, accredited by the Academy of Lactation Policy and Practice and the American Nurses Credentialing Center as Nursing Skills Competency Certification programs.


      Supporting Link: http://www.healthychildren.cc/Education.htm


        International Childbirth Education Association

      International Childbirth Education Association

      Phone: 919-863-9487

      Email: info@icea.org

      Website: http://www.icea.org

      Action Activities: ICEA has written journal articles and supports the Baby Friendly Hospital Initiative on all conference and written materials


      Supporting Link: http://icea.org


        La Leche League International

      La Leche League International

      Phone: 919-459-2167

      Email: info@llli.org

      Website: http://www.llli.org

      Action Activities: Many LLL regions host educational events for healthcare professionals to help them improve their maternity care practices.


      Supporting Link:


        Lamaze International

      Lamaze International

      Phone: 202-367-1128

      Email: info@lamaze.org

      Website: http://www.lamaze.org

      Action Activities: Lamaze International promotes the six healthy birth practices, evidence-based birth practices that improve maternal and newborn outcomes, including establishing a successful breastfeeding relationship. Lamaze certifies childbirth educators and offers advanced training for educators, doulas, nurses, midwives, lactation consultants, and other health care professionals.


      Supporting Link: http://www.lamaze.org/AboutHealthyBirthPractices


        Mom2Mom Global

      Mom2Mom Global

      Phone: 910-401-3566

      Email: info@mom2momglobal.org

      Website: http://www.mom2momglobal.org

      Action Activities: Mom2Mom Chapters and Ambassadors work as volunteers in Military Treatment Facilities (MTFs) around the world to impact positive change in maternity and postpartum care practices to protect, promote, and support breastfeeding.


      Supporting Link: http://www.mom2momglobal.org


        National Association of Pediatric Nurse Practitioners

      National Association of Pediatric Nurse Practitioners

      Phone: 917-746-8300

      Email: pnp.representative@napnap.org

      Website: http://www.napnap.org

      Action Activities: The National Association of Pediatric Nurse Practitioners encourages its members to work with birthing facilities to ensure evidence-based guidelines and practices are followed.


      Supporting Link:


        National WIC Association

      National WIC Association

      Phone: 202-232-5492

      Email:

      Website: http://www.nwica.org

      Action Activities: The National WIC Association published a position statement in support of the Baby-Friendly Hospital Initiative.


      Supporting Link: https://www.nwica.org/position-papers


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      State/Community Activities

      Connecticut Breastfeeding Coalition

      Connecticut Breastfeeding Coalition

      Action Activities: Action:
      -Ensure that maternity care practices throughout the US are supportive of breastfeeding
      -Higher quality maternity care depends on standards that are consistent to every mother and baby

      Strategies:
      -Help hospital work together to achieve BF designation
      -Establish systems to control distribution of infant formula in hospitals and ambulatory care facilities

      Action:
      -Develop systems to guarantee continuity of skilled support for lactation between hospitals and health care settings in the community
      -Create statewide networks for home or clinic based follow up care to be provided to every newborn in the state

      Strategies:
      -Establish partnerships for integrated and continuous follow up care after d/c from hospital
      -Establish implementation policies and programs to ensure WIC participants have services in place before d/c
      -Clinicians need to demonstrate competency in support of lactation and breastfeeding

      Action:
      -Include basic support for breastfeeding as a standard of care for midwives, obstetricians, family physicians, nurse practitioners, and pediatricians

      Strategies:
      -Define standards for clinical practice that will ensure continuity of care for pregnant women and mother baby couplets in the first 4 weeks of life
      -Include support for lactation as an essential medical service for pregnant women, breastfeeding mothers, and children
      Provide reimbursement for IBCLC’s


      Supporting Link: http://www.breastfeedingct.org/index.php/health-care


      Florida Breastfeeding Coalition

      Florida Breastfeeding Coalition

      Action Activities: "Florida Quest For Quality Maternity Care Award" a Baby Steps to Baby-Friendly Hospital award project to educate and help hospitals on their way to becoming Baby Friendly and improving maternity and infant feeding practices.


      Supporting Link: http://flbreastfeeding.org/hospital.htm


      Kansas Breastfeeding Coalition

      Kansas Breastfeeding Coalition

      Phone: 7854774666

      Email: bandy@kansas.net

      Website: http://ksbreastfeeding.org

      Action Activities: The KBC serves on the workgroup that advises "High 5 for Mom and Baby" program which assists hospitals in implementing five evidence-based maternity care practices that are supportive of breastfeeding.


      Supporting Link: http://www.high5kansas.org/


      Minnesota Breastfeeding Coalition

      Minnesota Breastfeeding Coalition

      Action Activities: The Minnesota Breastfeeding Coalition organizes and hosts an annual Perinatal Hospital Leadership Summit.


      Supporting Link: http://mnbreastfeedingcoalition.org/hospital-summit/


      Nebraska Breastfeeding Coalition

      Nebraska Breastfeeding Coalition

      Action Activities: We are working with the Nebraska Perinatal Quality Improvement Collaborative to help ensure maternity care practices in the state are supportive of breastfeeding.


      Supporting Link: http://www.npqic.org/Collaborative-Group-Research.html


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