Connect with Us! Facebook Twitter Social Media
Communities

Action 6. Ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

  • Hold marketers of infant formula accountable for complying with the International Code of Marketing of Breast-milk Substitutes
  • Take steps to ensure that claims about formula are truthful and not misleading
  • Ensure that health care clinicians do not serve as advertisers for infant formula

 

USBC Resources

Back to Top

National Activities

  Baby Café USA

Baby Café USA

Phone: 781-507-1980

Email: lucia@babycafeusa.org

Website: http://www.babycafeusa.org

Action Activities: All Baby cafes are WHO-code compliant, and encouraged to educate mothers about formula use and marketing impact on breastfeeding


Supporting Link: http://babycafeusa.org see: guidelines


  Every Mother, Inc.

Every Mother, Inc.

Phone: 877-666-7226

Email: info@everymother.org

Website: http://www.everymother.org

Action Activities: Every Mother, Inc. fully complies with the International Code of Marketing of Breast-Milk Subtitutes and includes this disclosure at the beginning of every training event to heighten awareness of the Code.


Supporting Link:


  International Board of Lactation Consultant Examiners

International Board of Lactation Consultant Examiners

Phone: 703-560-7330

Email:

Website: http://www.iblce.org

Action Activities: The International Board of Lactation Consultant Examiners (IBLCE) has been approved as a Non-Member Society Formal Signer of the Council of Medical Specialty Societies (CMSS) Code For Interaction with Companies. In addition, the Minimizing Commercial Influence on Education policy has been adopted by IBLCE in order to establish boundaries between industry and continuing education for IBCLCs.


Supporting Link: http://iblce.org/resources/iblce-documents/


  International Childbirth Education Association

International Childbirth Education Association

Phone: 919-863-9487

Email: info@icea.org

Website: http://www.icea.org

Action Activities: ICEA has written journal articles and supports the WHO Code of Marketing of Breastmilk Substitutes on all conference and written materials


Supporting Link: http://icea.org


  Lamaze International

Lamaze International

Phone: 202-367-1128

Email: info@lamaze.org

Website: http://www.lamaze.org

Action Activities: Lamaze International's advertising and corporate sponsorship guidelines are based on the International Code of Marketing of Breast-Milk Substitutes.


Supporting Link:


  Mom2Mom Global

Mom2Mom Global

Phone: 910-401-3566

Email: info@mom2momglobal.org

Website: http://www.mom2momglobal.org

Action Activities: Mom2Mom Global is committed to abiding by the WHO International Code of Ethical Marketing of Breastmilk Substitutes. We only partner with, accept donations from, and promote companies that are Code compliant. We are a member of Best For Babes C.A.R.E. Code Alliance.


Supporting Link: http://www.mom2momglobal.org


  National Alliance for Breastfeeding Advocacy: Research, Education and Legal

National Alliance for Breastfeeding Advocacy: Research, Education and Legal

Phone: 781-893-3553

Email:

Website: http://www.naba-breastfeeding.org

Action Activities: The National Alliance for Breastfeeding Advocacy has provided comments on infant formula marketing to blogs, emails, reporters, and in phone calls; worked with the University of North Carolina to research the effect of infant formula marketing on the public; lectured at conferences regarding the WHO Code; and created a handout on recent Code violations by infant formula and bottle manufacturers.


Supporting Link: http://www.naba-breastfeeding.org/nabareal.htm


  National Association of Pediatric Nurse Practitioners

National Association of Pediatric Nurse Practitioners

Phone: 917-746-8300

Email: pnp.representative@napnap.org

Website: http://www.napnap.org

Action Activities: The National Association of Pediatric Nurse Practitioners has removed formula marketing items from national conference bags and educational conference materials.


Supporting Link:


  National WIC Association

National WIC Association

Phone: 202-232-5492

Email:

Website: http://www.nwica.org

Action Activities: The National WIC Association published a position statement in support of the International Code of Marketing of Breast-Milk Substitutes.


Supporting Link: https://www.nwica.org/position-papers


Back to Top

State/Community Activities

Florida Breastfeeding Coalition

Florida Breastfeeding Coalition

Action Activities: Support banning the formula bags in hospitals and list those hospitals who have banned the bags on our website.


Supporting Link: http://flbreastfeeding.org/babyfriendlyhospitals.htm#ban_the_bags_1


Minnesota Breastfeeding Coalition

Minnesota Breastfeeding Coalition

Action Activities: The Minnesota Breastfeeding Coalition promotes exclusive breastfeeding by including evidence-based risks of infant formula feeding in coalition-sponsored meetings and trainings, including its annual meeting and Perinatal Hospital Leadership Summit.


Supporting Link: http://mnbreastfeedingcoalition.org


New Hampshire Breastfeeding Task Force

New Hampshire Breastfeeding Task Force

Action Activities: In June of 2016, NH became the 5th state to ban formula company diaper bags in all birthing facilities.


Supporting Link:


Back to Top