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Action 6. Ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

  • Hold marketers of infant formula accountable for complying with the International Code of Marketing of Breast-milk Substitutes
  • Take steps to ensure that claims about formula are truthful and not misleading
  • Ensure that health care clinicians do not serve as advertisers for infant formula

 

USBC Resources

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National Activities

  American Academy of Family Physicians

American Academy of Family Physicians

Phone: 913-906-6000

Email: contactcenter@aafp.org

Website: http://www.aafp.org

Action Activities: The AAFP encourages that hospital staff respect the decision of the mother who chooses to breastfeed exclusively by not offering formula, water or pacifiers to an infant unless there is a specific physician order.

The AAFP discourages distribution of formula or coupons for free or discounted formula in hospital discharge or physician office packets given to mothers who choose to breastfeed exclusively.


Supporting Link: https://www.aafp.org/about/policies/all/formula-hospital.html


  American Public Health Association

American Public Health Association

Phone: 202-777-2742

Email: info@apha.org

Website: http://www.apha.org

Action Activities: 1. We have a policy that supports the WHO code.
2. Conference vendors are reviewed holistically and preference is given to organizations that best comply with all APHA policies which includes support of the WHO code.


Supporting Link:


  Association of State Public Health Nutritionists

Association of State Public Health Nutritionists

Phone: 814-255-2829

Email: asphn@asphn.org

Website: http://www.asphn.org

Action Activities: ASPHN’s “The Intersection of Public Health, Community, and Clinical Dietetics” includes recommendations for multi-level strategies to limit the marketing of infant formula.


Supporting Link: https://asphn.org/wp-content/uploads/2018/07/The-Intersection-of-Public-Health-Community-and-Clinica


  Baby Café USA

Baby Café USA

Phone: 781-507-1980

Email: lucia@babycafeusa.org

Website: http://www.babycafeusa.org

Action Activities: All Baby cafes are WHO-code compliant, and encouraged to educate mothers about formula use and marketing impact on breastfeeding


Supporting Link: http://babycafeusa.org


  Carolina Global Breastfeeding Institute

Carolina Global Breastfeeding Institute

Phone: 919-966-3774

Email: cgbi@unc.edu

Website: http://cgbi.sph.unc.edu

Action Activities: CGBI staff attended training on COI and the Code of Marketing in 2018.


Supporting Link:


  Center for Health Equity, Education and Research

Center for Health Equity, Education and Research

Phone: 617 414 6466

Email: anne.merewood@bmc.org

Website: https://www.cheerequity.org/

Action Activities: In support of the BFHI, CHEER endorses the International Code of Marketing of Breastmilk Substitutes and supports US hospitals' adherence to the Code.


Supporting Link:


  Every Mother, Inc.

Every Mother, Inc.

Phone: 662-931-6368

Email: info@everymother.org

Website: http://www.everymother.org

Action Activities: Every Mother, Inc. fully complies with the International Code of Marketing of Breast-Milk Subtitutes and includes this disclosure at the beginning of training events to heighten awareness of the Code.


Supporting Link: https://www.everymother.org/about


  International Board of Lactation Consultant Examiners

International Board of Lactation Consultant Examiners

Phone: 703-560-7330

Email: iblce@iblce.org

Website: http://www.iblce.org

Action Activities: The International Board of Lactation Consultant Examiners (IBLCE) has been approved as a Non-Member Society Formal Signer of the Council of Medical Specialty Societies (CMSS) Code For Interaction with Companies. In addition, the Minimizing Commercial Influence on Education policy has been adopted by IBLCE in order to establish boundaries between industry and continuing education for IBCLCs.


Supporting Link: http:// in several community organization venues around the globe.


  International Childbirth Education Association

International Childbirth Education Association

Phone: 919-863-9487

Email: info@icea.org

Website: http://www.icea.org

Action Activities: ICEA has written journal articles and supports the WHO Code of Marketing of Breastmilk Substitutes on all conference and written materials


Supporting Link: http://icea.org


  La Leche League International

La Leche League International

Phone: 919-459-2167

Email: info@llli.org

Website: http://www.llli.org

Action Activities: LLLI is committed to supporting the WHO International Code of Marketing of Breastmilk Substitutes. We do not market or promote formula. We support breastfeeding.


Supporting Link:


  Lamaze International

Lamaze International

Phone: 202-367-1128

Email: info@lamaze.org

Website: http://www.lamaze.org

Action Activities: Lamaze International's advertising and corporate sponsorship guidelines are based on the International Code of Marketing of Breast-Milk Substitutes.


Supporting Link:


  Mom2Mom Global

Mom2Mom Global

Phone: 910-401-3566

Email: info@mom2momglobal.org

Website: http://www.mom2momglobal.org

Action Activities: Mom2Mom Global is committed to abiding by the WHO International Code of Ethical Marketing of Breastmilk Substitutes. We only partner with, accept donations from, and promote companies that are Code compliant. We are a member of Best For Babes C.A.R.E. Code Alliance.


Supporting Link: http://www.mom2momglobal.org


  National Alliance for Breastfeeding Advocacy: Research, Education and Legal

National Alliance for Breastfeeding Advocacy: Research, Education and Legal

Phone: 781-893-3553

Email: Marshalact@gmail.com

Website: http://

Action Activities: The National Alliance for Breastfeeding Advocacy
- monitors infant formula marketing activities in the United States
- provides comments on infant formula marketing to blogs, emails, reporters, and in phone calls
- lectures at conferences regarding the WHO Code
- advises organizations on Code compliancy issues
- consults with organizations, businesses, healthcare institutions, government agencies, and individuals on Code-related issues
- writes and publishes on Code-related issues


Supporting Link:


  National Association of Pediatric Nurse Practitioners

National Association of Pediatric Nurse Practitioners

Phone: 917-746-8300

Email: pnp.representative@napnap.org

Website: http://www.napnap.org

Action Activities: The National Association of Pediatric Nurse Practitioners has removed formula marketing items from national conference bags and educational conference materials.


Supporting Link:


  National WIC Association

National WIC Association

Phone: 202-232-5492

Email: whatemaildoyouwant@hotmail.com

Website: http://www.nwica.org

Action Activities: The National WIC Association published a position statement in support of the International Code of Marketing of Breast-Milk Substitutes.


Supporting Link: https://s3.amazonaws.com/aws.upl/nwica.org/who-international-code-2018.pdf


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State/Community Activities

  Breastfeeding Coalition of Delaware

Breastfeeding Coalition of Delaware

Action Activities: In Delaware all maternity hospitals have "banned the bag" to discontinue giving formula samples at discharge.


Supporting Link: https://www.delawarebreastfeeding.org/baby-friendly-hospital-initiative.html


  Connecticut Breastfeeding Coalition

Connecticut Breastfeeding Coalition

Action Activities: CBC has signed on to letters urging CT hospitals to ban-the-bags formula companies use in hospitals to promote formula feeding. This initiative has had success which was furthered through the ten (soon to be fifteen) Baby-Friendly Designated Hospitals in the state.


Supporting Link: http://a


  Florida Breastfeeding Coalition

Florida Breastfeeding Coalition

Action Activities: Support banning the formula bags in hospitals and list those hospitals who have banned the bags on our website.


Supporting Link: http://flbreastfeeding.org/babyfriendlyhospitals.htm#ban_the_bags_1


  Minnesota Breastfeeding Coalition

Minnesota Breastfeeding Coalition

Action Activities: The Minnesota Breastfeeding Coalition promotes exclusive breastfeeding by including evidence-based risks of infant formula feeding in coalition-sponsored meetings and trainings, including its annual meeting and Perinatal Hospital Leadership Summit.


Supporting Link: http://mnbreastfeedingcoalition.org


Missouri Breastfeeding Coalition

Missouri Breastfeeding Coalition

Action Activities: At the annual Maternity Care Practices Summit for all birthing facilities in the state, Board members announce and celebrate all the facilities which have banned the bags. Speakers continue to provide information on why this is important.


Supporting Link: http://www.mobreastfeeding.org/summit_2018/


  New Hampshire Breastfeeding Task Force

New Hampshire Breastfeeding Task Force

Action Activities: In June of 2016, NH became the 5th state to ban formula company diaper bags in all birthing facilities.


Supporting Link:


  West Virginia Breastfeeding Alliance

West Virginia Breastfeeding Alliance

Action Activities: WVBA worked for the past 3 years to educate and encourage all WV Birthing facilities to stop distributing infant formula gift bags. As of January 2018, BantheBags.org confirmed that West Virginia is the 7th "Bag Free" state in the U.S.


Supporting Link: https://www.wvbreastfeeding.org/ban-the-bags


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