Connect with Us!     Facebook     Twitter     Social Media    
Communities

Action 5. Create a national campaign to promote breastfeeding

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

  • Develop and implement a national public health campaign on breastfeeding that relies heavily on social marketing
  • Use a variety of media venues to reach young women and their families

USBC Resources

 

National Activities

  American Academy of Family Physicians

American Academy of Family Physicians

Phone: 913-906-6000

Email: contactcenter@aafp.org

Website: http://www.aafp.org

Action Activities: The AAFP has a dedicated web page for breastfeeding including a toolkit with resources for physicians to promote breastfeeding and an infographic available for social media.


Supporting Link: https://www.aafp.org/patient-care/public-health/breastfeeding.html


  American Public Health Association

American Public Health Association

Phone: 202-777-2742

Email: info@apha.org

Website: http://www.apha.org

Action Activities: 1. Share promotion campaigns with out members and through our social media about community organizations to connect those organizations with the audience APHA reaches.
2. We lend experts and scientists to the development of those campaigns when possible.


Supporting Link:


  Association of State Public Health Nutritionists

Association of State Public Health Nutritionists

Phone: 814-255-2829

Email: asphn@asphn.org

Website: http://www.asphn.org

Action Activities: ASPHN’s “Role of the Public Health Nutritionist in Obesity Prevention” highlights that public health’s role in obesity prevention is to create environments that support people in making healthy eating and active lifestyle choices. Public health nutritionists are the professionals trained to facilitate change around healthy eating which includes breastfeeding. ASPHN’s “Improving the Nutritional Well-Being of Women, Children, and Families” also serves as a resource.


Supporting Link: http://www.asphn.org/resource_files/466/466_resource_file1.pdf; https://asphn.org/asphn-publications


  Black Mothers' Breastfeeding Association

Black Mothers' Breastfeeding Association

Phone: 800-313-6141

Email: info@bmbfa.org

Website: http://www.bmbfa.org

Action Activities: Created the love on top campaign. This was to promote loving ourselves and each other to help everyone get through breastfeeding and being a mother.


Supporting Link: http://www.bmbfa.org


  Center for Health Equity, Education and Research

Center for Health Equity, Education and Research

Phone: 617 414 6466

Email: anne.merewood@bmc.org

Website: https://www.cheerequity.org/

Action Activities: Many of CHEER's initiatives focus on the promotion of breastfeeding. CHEER's programs help support and facilitate hospitals through the Baby-Friendly USA 4-D Pathway to Designation and encourage the implementation of the Ten Steps to Successful Breastfeeding, which serves as a guide for the Baby-Friendly Hospital Initiative (BFHI) in US hospitals.


Supporting Link:


  DHHS, National Institutes of Health, National Institute of Child Health and Human Development

DHHS, National Institutes of Health, National Institute of Child Health and Human Development

Action Activities: NICHD supports the practice and promotion of breastfeeding and safe infant sleep, to reduce the risk of SIDS. The Safe to Sleep Campaign, led by NICHD, offers a variety of materials to help share safe infant sleep and breastfeeding messages with different audiences.

This animated video explains ways to practice safe infant sleep and breastfeeding: https://www.youtube.com/watch?v=TwEU44FEGJU&feature=youtu.be

The Breastfeed Your Baby to Reduce the Risk of SIDS handout helps explain the information in the video: https://www.nichd.nih.gov/sites/default/files/2018-11/Breastfeed_Baby_SIDS_final.pdf


Supporting Link: https://safetosleep.nichd.nih.gov/resources/caregivers/breastfeeding


  DHHS, Office on Women's Health

DHHS, Office on Women's Health

Phone: 800-994-9662

Email: WomensHealth@hhs.gov

Website: http://www.womenshealth.gov

Action Activities: The Office on Women's Health of the U.S. Department of Health and Human Services launched the It's Only Natural campaign to help African-American women and their families understand the health benefits of breastfeeding.


Supporting Link: http://womenshealth.gov/itsonlynatural/


  FHI 360

FHI 360

Phone: 919-544-7040

Email: webmaster@fhi360.org

Website: http://www.fhi360.org

Action Activities: --On behalf of CDC’s Division of Nutrition, Physical Activity, and Obesity (DNPAO), FHI 360 has been tasked with expanding CDC’s portfolio of breastfeeding images by capturing a variety of photos, including families from different ethnic and cultural backgrounds. The CDC will use these images in future promotional and educational materials.

--In Nigeria Launched an IYCF multimedia campaign, through TV, radio, and print, in Kaduna and Lagos States. Achieved buy-in from the GoN to purchase and adapt the radio and TV spots, and print materials to expand the campaign nationally.


Supporting Link:


  Human Milk Banking Association of North America

Human Milk Banking Association of North America

Phone: 817-810-9984

Email: sybil@hmbana.org

Website: http://www.hmbana.org

Action Activities: HMBANA participates in several theme-based social media campaigns and provides an annual resource sheet for May 19th, World Milk Donation Day.


Supporting Link:


  International Childbirth Education Association

International Childbirth Education Association

Phone: 919-863-9487

Email: info@icea.org

Website: http://www.icea.org

Action Activities: ICEA actively promotes breastfeeding through educational and informational programs


Supporting Link: http://icea.org


  La Leche League USA

La Leche League USA

Phone: 877-452-5324

Email: Council@lllusa.org

Website: https://www.lllusa.org/

Action Activities: The LLL USA Facebook page promoting and supporting breastfeeding has over 360,000 followers. In addition to the posts themselves being educational and supportive, the followers provide additional support for each other in the comments which often number in the hundreds.


Supporting Link: https://www.facebook.com/LaLecheLeagueUSA/


  Lamaze International

Lamaze International

Phone: 202-367-1128

Email: info@lamaze.org

Website: http://www.lamaze.org

Action Activities: Push for your Baby is a public awareness campaign aimed to provide information and resources to parents to "push for better care" during pregnancy, birth, breastfeeding and beyond.


Supporting Link: http://www.lamaze.org/PushForBetter


  National Association of Pediatric Nurse Practitioners

National Association of Pediatric Nurse Practitioners

Phone: 917-746-8300

Email: pnp.representative@napnap.org

Website: http://www.napnap.org

Action Activities: The National Association of Pediatric Nurse Practitioners provides educational and advocacy messages to members through the NAPNAP social media network.


Supporting Link: https://www.facebook.com/NAPNAP1973?ref=ts


  National WIC Association

National WIC Association

Phone: 202-232-5492

Email: whatemaildoyouwant@hotmail.com

Website: http://www.nwica.org

Action Activities: The National WIC Association has a National Strategic Plan for Breastfeeding Support.


Supporting Link: http://www.paramountcommunication.com/nwica/NationalBreastfeedingStrategicPlan.pdf


Back to Top

State/Community Activities

  Asian Breastfeeding Task Force

Asian Breastfeeding Task Force

Action Activities: We currently have a grant from Health Connect One to do a photo project. Our goal is to normalize breastfeeding in the Asian community here in Los Angeles. We hope to have a photo exhibit in August to showcase photos.


Supporting Link:


  Breastfeeding Coalition of Delaware

Breastfeeding Coalition of Delaware

Action Activities: The BCD has developed multiple handouts and rack cards, in English and Spanish, on various breastfeeding topics that we make available to health care professionals and our community.
We also have a strong emphasis on community events such as our yearly Breastival, participating in parades and utilizing our mobile lactation station to attend events to provide breastfeeding education and support to families in attendance.


Supporting Link: https://www.dhss.delaware.gov/dhss/pressreleases/2015/medadv-072115.html


Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

Phone: 540-632-1389

Email: breastroanoke@gmail.com

Website: http://www.breastroanoke.org/

Action Activities: BREAST holds 'Breast Nests" at almost every event for mothers to have a safe and cool spot to breastfeed their babies and where anyone can come and gain information about breastfeeding. BREAST also attends conferences and conventions to help educate the professionals about breastfeeding and to show them that the organization exists to help the breastfeeding mothers in the community.


Supporting Link:


  Connecticut Breastfeeding Coalition

Connecticut Breastfeeding Coalition

Action Activities: CBC partners with local WIC offices, non-profit community organizations supporting mothers and women, including Opportunity Knocks, the CT Women's Education and Legal Fund, and area breastfeeding support groups.


Supporting Link: http://a


  Florida Breastfeeding Coalition

Florida Breastfeeding Coalition

Action Activities: Promoting breastfeeding as a healthcare imperative.


Supporting Link: http://flbreastfeeding.org/benefits.htm


  Minnesota Breastfeeding Coalition

Minnesota Breastfeeding Coalition

Action Activities: The Minnesota Breastfeeding Coalition promotes breastfeeding at conferences, meetings and trainings sponsored by professional and community organizations.


Supporting Link: http://mnbreastfeedingcoalition.org


Back to Top