Table of Contents
denotes a USBC member organization listing
- Develop and implement a national public health campaign on breastfeeding that relies heavily on social marketing
- Use a variety of media venues to reach young women and their families
- Key Website Features: News Room, Advocacy HQ, and Coalitions Directory
- Learning Community: Promotion Campaigns Learning Community
- Webinar & Conference Archives: Promotion Campaigns
- Webinar & Conference Archives: Media Advocacy
Action Activities: The AAFP has a dedicated web page for breastfeeding including a toolkit with resources for physicians to promote breastfeeding and an infographic available for social media.
Supporting Link: https://www.aafp.org/patient-care/public-health/breastfeeding.html
Action Activities: 1. Share promotion campaigns with out members and through our social media about community organizations to connect those organizations with the audience APHA reaches.
2. We lend experts and scientists to the development of those campaigns when possible.
Action Activities: ASPHN’s “Role of the Public Health Nutritionist in Obesity Prevention” highlights that public health’s role in obesity prevention is to create environments that support people in making healthy eating and active lifestyle choices. Public health nutritionists are the professionals trained to facilitate change around healthy eating which includes breastfeeding. ASPHN’s “Improving the Nutritional Well-Being of Women, Children, and Families” also serves as a resource.
Action Activities: Many of CHEER's initiatives focus on the promotion of breastfeeding. CHEER's programs help support and facilitate hospitals through the Baby-Friendly USA 4-D Pathway to Designation and encourage the implementation of the Ten Steps to Successful Breastfeeding, which serves as a guide for the Baby-Friendly Hospital Initiative (BFHI) in US hospitals.
Action Activities: NICHD supports the practice and promotion of breastfeeding and safe infant sleep, to reduce the risk of SIDS. The Safe to Sleep Campaign, led by NICHD, offers a variety of materials to help share safe infant sleep and breastfeeding messages with different audiences.
This animated video explains ways to practice safe infant sleep and breastfeeding: https://www.youtube.com/watch?v=TwEU44FEGJU&feature=youtu.be
The Breastfeed Your Baby to Reduce the Risk of SIDS handout helps explain the information in the video: https://www.nichd.nih.gov/sites/default/files/2018-11/Breastfeed_Baby_SIDS_final.pdf
Supporting Link: https://safetosleep.nichd.nih.gov/resources/caregivers/breastfeeding
Action Activities: The Office on Women's Health of the U.S. Department of Health and Human Services launched the It's Only Natural campaign to help African-American women and their families understand the health benefits of breastfeeding.
Supporting Link: http://womenshealth.gov/itsonlynatural/
Action Activities: --On behalf of CDC’s Division of Nutrition, Physical Activity, and Obesity (DNPAO), FHI 360 has been tasked with expanding CDC’s portfolio of breastfeeding images by capturing a variety of photos, including families from different ethnic and cultural backgrounds. The CDC will use these images in future promotional and educational materials.
--In Nigeria Launched an IYCF multimedia campaign, through TV, radio, and print, in Kaduna and Lagos States. Achieved buy-in from the GoN to purchase and adapt the radio and TV spots, and print materials to expand the campaign nationally.
Action Activities: HMBANA participates in several theme-based social media campaigns and provides an annual resource sheet for May 19th, World Milk Donation Day.
Action Activities: ICEA actively promotes breastfeeding through educational and informational programs
Supporting Link: http://icea.org
Action Activities: The LLL USA Facebook page promoting and supporting breastfeeding has over 360,000 followers. In addition to the posts themselves being educational and supportive, the followers provide additional support for each other in the comments which often number in the hundreds.
Supporting Link: https://www.facebook.com/LaLecheLeagueUSA/
Action Activities: Push for your Baby is a public awareness campaign aimed to provide information and resources to parents to "push for better care" during pregnancy, birth, breastfeeding and beyond.
Supporting Link: http://www.lamaze.org/PushForBetter
Action Activities: The National Association of Pediatric Nurse Practitioners provides educational and advocacy messages to members through the NAPNAP social media network.
Supporting Link: https://www.facebook.com/NAPNAP1973?ref=ts
Action Activities: The National WIC Association has a National Strategic Plan for Breastfeeding Support.
Action Activities: We currently have a grant from Health Connect One to do a photo project. Our goal is to normalize breastfeeding in the Asian community here in Los Angeles. We hope to have a photo exhibit in August to showcase photos.
Action Activities: Created the love on top campaign. This was to promote loving ourselves and each other to help everyone get through breastfeeding and being a mother.
Supporting Link: http://www.bmbfa.org
Action Activities: The BCD has developed multiple handouts and rack cards, in English and Spanish, on various breastfeeding topics that we make available to health care professionals and our community.
We also have a strong emphasis on community events such as our yearly Breastival, participating in parades and utilizing our mobile lactation station to attend events to provide breastfeeding education and support to families in attendance.
Action Activities: BREAST holds 'Breast Nests" at almost every event for mothers to have a safe and cool spot to breastfeed their babies and where anyone can come and gain information about breastfeeding. BREAST also attends conferences and conventions to help educate the professionals about breastfeeding and to show them that the organization exists to help the breastfeeding mothers in the community.
Action Activities: CBC partners with local WIC offices, non-profit community organizations supporting mothers and women, including Opportunity Knocks, the CT Women's Education and Legal Fund, and area breastfeeding support groups.
Supporting Link: http://a
Action Activities: Promoting breastfeeding as a healthcare imperative.
Supporting Link: http://flbreastfeeding.org/benefits.htm
Action Activities: The Minnesota Breastfeeding Coalition promotes breastfeeding at conferences, meetings and trainings sponsored by professional and community organizations.
Supporting Link: http://mnbreastfeedingcoalition.org