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Action 5. Create a national campaign to promote breastfeeding

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

  • Develop and implement a national public health campaign on breastfeeding that relies heavily on social marketing
  • Use a variety of media venues to reach young women and their families

USBC Resources

 

National Activities

  Association of State Public Health Nutritionists

Association of State Public Health Nutritionists

Phone: 814-255-2829

Email: asphn@asphn.org

Website: http://www.asphn.org

Action Activities: The Association of Public Health Nutritionists' Role of the Public Health Nutritionist in Obesity Prevention highlights that Public health’s role in obesity prevention is to create environments that support people in making healthy eating and active lifestyle choices. Public health nutritionists are the professionals trained to facilitate change around healthy eating which includes breastfeeding.


Supporting Link: http://www.asphn.org/resource_files/466/466_resource_file1.pdf


  DHHS, Office on Women's Health

DHHS, Office on Women's Health

Phone: 800-994-9662

Email: WomensHealth@hhs.gov

Website: http://www.womenshealth.gov

Action Activities: The Office on Women's Health of the U.S. Department of Health and Human Services launched the It's Only Natural campaign to help African-American women and their families understand the health benefits of breastfeeding.


Supporting Link: http://womenshealth.gov/itsonlynatural/


  International Childbirth Education Association

International Childbirth Education Association

Phone: 919-863-9487

Email: info@icea.org

Website: http://www.icea.org

Action Activities: ICEA actively promotes breastfeeding through educational and informational programs


Supporting Link: http://icea.org


  Lamaze International

Lamaze International

Phone: 202-367-1128

Email: info@lamaze.org

Website: http://www.lamaze.org

Action Activities: Push for your Baby is a public awareness campaign aimed to provide information and resources to parents to "push for better care" during pregnancy, birth, breastfeeding and beyond.


Supporting Link: http://www.lamaze.org/PushForBetter


  National Association of Pediatric Nurse Practitioners

National Association of Pediatric Nurse Practitioners

Phone: 917-746-8300

Email: pnp.representative@napnap.org

Website: http://www.napnap.org

Action Activities: The National Association of Pediatric Nurse Practitioners provides educational and advocacy messages to members through the NAPNAP social media network.


Supporting Link: https://www.facebook.com/NAPNAP1973?ref=ts


  National WIC Association

National WIC Association

Phone: 202-232-5492

Email:

Website: http://www.nwica.org

Action Activities: The National WIC Association now has a National Strategic Plan for Breastfeeding Support.


Supporting Link: http://www.paramountcommunication.com/nwica/NationalBreastfeedingStrategicPlan.pdf


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State/Community Activities

Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

Phone: 540-632-1389

Email: breastroanoke@gmail.com

Website: http://www.breastroanoke.org/

Action Activities: BREAST holds 'Breast Nests" at almost every event for mothers to have a safe and cool spot to breastfeed their babies and where anyone can come and gain information about breastfeeding. BREAST also attends conferences and conventions to help educate the professionals about breastfeeding and to show them that the organization exists to help the breastfeeding mothers in the community.


Supporting Link:


Florida Breastfeeding Coalition

Florida Breastfeeding Coalition

Action Activities: Promoting breastfeeding as a healthcare imperative.


Supporting Link: http://flbreastfeeding.org/benefits.htm


Minnesota Breastfeeding Coalition

Minnesota Breastfeeding Coalition

Action Activities: The Minnesota Breastfeeding Coalition promotes breastfeeding at conferences, meetings and trainings sponsored by professional and community organizations.


Supporting Link: http://mnbreastfeedingcoalition.org


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