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Action 3. Strengthen programs that provide mother-to-mother support and peer counseling

Table of Contents

denotes a USBC member organization listing

Implementation Strategies

    • Create and maintain a sustainable infrastructure for mother-to-mother support groups and for peer counseling programs in hospitals and community health care settings
    • Establish peer counseling as a core service available to all women in WIC

      USBC Resources

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          National Activities

            1,000 Days

          1,000 Days

          Phone: 202-969-4135

          Email: info@thousanddays.org

          Website: http://www.thousanddays.org

          Action Activities: 1,000 Days advocates for expanded funding for the WIC Breastfeeding Peer Counselor Program.


          Supporting Link:


            American Public Health Association

          American Public Health Association

          Phone: 202-777-2742

          Email: info@apha.org

          Website: http://www.apha.org

          Action Activities: 1. Develop policy that advocates for programs to support mothers and families.
          2. Host conference sessions to share best practices and science on support of mothers and families through peer counseling (this is a theme area every year).


          Supporting Link:


            Association of State Public Health Nutritionists

          Association of State Public Health Nutritionists

          Phone: 814-255-2829

          Email: asphn@asphn.org

          Website: http://www.asphn.org

          Action Activities: ASPHN supports a Children’s Healthy Weight CoIIN where participating states may choose a breastfeeding track that includes support for peer counselors. ASPHN also has resources for public health practitioners, including “The Intersection of Public Health, Community, and Clinical Dietetics,” which emphasizes the need to increase breastfeeding rates, “Improving the Nutritional Well-Being of Women, Children, and Families,” “The Role of Nutrition in Infant Mortality: A Public Health Perspective,” and “Guidelines and Health Conditions Related to Timing of Early Infant Feeding.” ASPHN’s Policy Committee submits comments and signs on to letters related to WIC peer counseling.


          Supporting Link: https://asphn.org/childrens-healthy-weight-coiin/; https://asphn.org/asphn-publications/


            Baby Café USA

          Baby Café USA

          Phone: 781-507-1980

          Email: lucia@babycafeusa.org

          Website: http://www.babycafeusa.org

          Action Activities: BCUSA promotes and supports the development of U.S. Baby Cafes, which are free, community-based drop in sites offering high-quality breastfeeding care.


          Supporting Link: http://babycafeusa.org http://babycafeusa.org/mothers-charter


            Black Mothers' Breastfeeding Association

          Black Mothers' Breastfeeding Association

          Phone: 800-313-6141

          Email: info@bmbfa.org

          Website: http://www.bmbfa.org

          Action Activities: Worked with JFM Consulting to create a survey to get ideas from mothers on ways to create additional support groups in different areas. This allowed for other l.c to host peer support groups in their area with the help of BMBFA


          Supporting Link: http://www.bmbfa.org


            Center for Health Equity, Education and Research

          Center for Health Equity, Education and Research

          Phone: 617 414 6466

          Email: anne.merewood@bmc.org

          Website: https://www.cheerequity.org/

          Action Activities: CHEER’s Mississippi CHAMPS project engages with local WIC staff on an ongoing basis. Encouraging WIC peer counselors to attend hospital meetings, CHAMPS trainings and conferences.


          Supporting Link: https://www.cheerequity.org/mississippi-champs.html


            DHHS, Office on Women's Health

          DHHS, Office on Women's Health

          Phone: 800-994-9662

          Email: WomensHealth@hhs.gov

          Website: http://www.womenshealth.gov

          Action Activities: The Office on Women's Health of the U.S. Department of Health and Human Services hosts the National Breastfeeding Helpline operated by trained breastfeeding peer counselors to provide support by phone in English or Spanish.


          Supporting Link: http://womenshealth.gov/about-us/health-information-by-phone/


            Every Mother, Inc.

          Every Mother, Inc.

          Phone: 662-931-6368

          Email: info@everymother.org

          Website: http://www.everymother.org

          Action Activities: Every Mother developed the original USDA Food and Nutrition Service peer counselor program curricula for peer counselors and WIC program managers, and has continued to provide periodic updates over the years. Every Mother recently updated the curriculum for peer counselor program managers through a cooperative agreement with FNS, and provided training for State and local staff in all USDA geographic regions of the country. The curriculum incorporates best practices in peer counseling and is structured in a user-friendly visual language format. The training curriculum for peer counselors uses numerous social media tools designed to appeal to GenY and millennial peer counselors including a visually interactive presentation format and instructional tools.


          Supporting Link: http://everymother.org/training_programs.php#


            HealthConnect One

          HealthConnect One

          Action Activities: Provide training and consulting to organizations seeking to implement quality improvement and peer to peer support in their communities.


          Supporting Link: http://www.healthconnectone.org/pages/breastfeeding_peer_counselor_program/59.php


            Healthy Children Project, Inc.

          Healthy Children Project, Inc.

          Action Activities: The Healthy Children Project provides trainings to peer counselors across the U.S. and in U.S. territories.


          Supporting Link: https://centerforbreastfeeding.org/education/lactation-courses/


            International Childbirth Education Association

          International Childbirth Education Association

          Phone: 919-863-9487

          Email: info@icea.org

          Website: http://www.icea.org

          Action Activities: ICEA provides breastfeeding information on the web site for resources for both parents and profession as well as a regularly updated facebook page and blog with current, evidence-based information


          Supporting Link: http://icea.org


          La Leche League International

          La Leche League International

          Phone: 919-459-2167

          Email: info@llli.org

          Website: http://www.llli.org

          Action Activities: La Leche League International offers continuing education programs for LLL Leaders at area conferences and at other local events. LLLI is updating the "Peer Counselor Training Program" which allow interested individuals to become a trained peer counselor without becoming an accredited LLL Leader.


          Supporting Link: http://www.llli.org/lllieducation.html


            La Leche League USA

          La Leche League USA

          Phone: 877-452-5324

          Email: Council@lllusa.org

          Website: https://www.lllusa.org/

          Action Activities: LLL is the original peer-counseling model for breastfeeding support. All accredited Leaders have breastfed their babies for at least a year. Continuing education is offered through area conferences and at other local events. In addition, LLLI is updating the "Peer Counselor Training Program" which allows interested individuals to become a trained peer counselor without meeting the more extensive requirements of becoming an accredited LLL Leader.


          Supporting Link: http://www.llli.org/lllieducation.html


            Lamaze International

          Lamaze International

          Phone: 202-367-1128

          Email: info@lamaze.org

          Website: http://www.lamaze.org

          Action Activities: Many Lamaze educators offer mothers' groups and other peer-peer networking opportunities.


          Supporting Link: http://www.lamaze.org/FindALamazeChildbirthClass


            Mom2Mom Global

          Mom2Mom Global

          Phone: 910-401-3566

          Email: info@mom2momglobal.org

          Website: http://www.mom2momglobal.org

          Action Activities: Mom2Mom's signature Peer Mentoring program provides individualized support for breastfeeding moms from pregnancy through weaning, based on their specific situation. To become a Peer Mentor, a mom must have breastfed for a minimum of 6 months and considered it a positive experience, and completed a half-day basic training in lactation information and counseling skills. Peer Mentors are partnered with mentees based on similar breastfeeding experiences (Active Duty/working moms, twins or multiples, NICU, etc). In addition, our chapters hold regular group support meetings for peer-to-peer support.


          Supporting Link: http://www.mom2momglobal.org


            National WIC Association

          National WIC Association

          Phone: 202-232-5492

          Email: whatemaildoyouwant@hotmail.com

          Website: http://www.nwica.org

          Action Activities: NWA continues to advocate for the Breastfeeding Peer Counseling Program. For example, on January 15th, 2019, breastfeeding peer counselors from across the country traveled to Washington, D.C. and educated legislators about the value of the WIC breastfeeding peer counselor program.


          Supporting Link: https://www.nwica.org/blog/weekly-wic-policy-update-139#.XMnE9BRKi70


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          State/Community Activities

            Adelante, The Latino Network for Health and Education

          Adelante, The Latino Network for Health and Education

          Action Activities: - Adelante offers an education/community service Consejeras de Lactancia program that covers education education and clinical hours.


          Supporting Link:


            Breastfeeding Coalition of Delaware

          Breastfeeding Coalition of Delaware

          Action Activities: Delaware WIC funds multiple peer counselors throughout their organization as well as contracted peer counselors in hospitals and pediatric practices.


          Supporting Link:


          Breastfeeding Coalition of Ventura County

          Breastfeeding Coalition of Ventura County

          Action Activities: Through our community impact initiative we provide a grant, supporting a local peer to peer breastfeeding support group in Spanish serving a low income community.
          -We maintain a list of up to date peer to peer support groups throughout the County.


          Supporting Link:


          Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

          Breastfeeding: Rights, Education, Advocacy, Support Team Roanoke

          Phone: 540-632-1389

          Email: breastroanoke@gmail.com

          Website: http://www.breastroanoke.org/

          Action Activities: we do not have peer counselors but we refer to our resources to those programs


          Supporting Link:


            Connecticut Breastfeeding Coalition

          Connecticut Breastfeeding Coalition

          Action Activities: CBC has participated in research with fathers, mothers and maternity care nurses that culminated in the statewide "It's Worth It CT" campaign co-sponsored with the Department of Public Health.


          Supporting Link: http://a


            District of Columbia Breastfeeding Coalition

          District of Columbia Breastfeeding Coalition

          Phone: 202-470-2732

          Email: info@dcbfc.org

          Website: http://www.dcbfc.org

          Action Activities: The East of the River Lactation Center provided 1874 individual peer and professional lactation support services thus far in FY19. The Center offers prenatal breastfeeding education classes, Mom's Got Milk Club for mother-to-mother peer support and Back-to-Work breastfeeding consults.


          Supporting Link: https://childrensnational.org/choose-childrens/deciding-on-care/support-for-families/lactation-servi


            Florida Breastfeeding Coalition

          Florida Breastfeeding Coalition

          Action Activities: Promotion of peer counseling both WIC and La Leche League.


          Supporting Link: http://flbreastfeeding.org/finding_help.htm#wic_is_a_federally_funded_nutrition


            Kansas Breastfeeding Coalition

          Kansas Breastfeeding Coalition

          Action Activities: Collaborate with La Leche League of Kansas and Kansas WIC to support mother-to-mother support. The KBC has created a curriculum for the training of peer breastfeeding support group facilitators in communities without LLL or WIC.


          Supporting Link:


            Maryland Breastfeeding Coalition

          Maryland Breastfeeding Coalition

          Phone: none

          Email: president@mdbfc.org

          Website: http://www.mdbfc.org

          Action Activities: The Maryland Breastfeeding Coalition is thrilled to have WIC breastfeeding peer counselors, La Leche League Leaders, and Breastfeeding USA counselors in our membership and on our Board of Directors.


          Supporting Link:


            Minnesota Breastfeeding Coalition

          Minnesota Breastfeeding Coalition

          Action Activities: The Minnesota Breastfeeding Coalition maintains an online directory of patient education and referral resources.


          Supporting Link: http://mnbreastfeedingcoalition.org/resources/


          Missouri Breastfeeding Coalition

          Missouri Breastfeeding Coalition

          Action Activities: The Missouri Breastfeeding Coalition welcomes and encourages the peer support organizations' participation in all activities and meetings and shares relevant information on the Coalition Facebook pages. There is an especially strong relationship with the WIC Peer Counselors and with La Leche League.


          Supporting Link:


            New Hampshire Breastfeeding Task Force

          New Hampshire Breastfeeding Task Force

          Action Activities: The NH WIC Program offers a statewide breastfeeding peer counselor program to all WIC mothers. Peer counselors are available by phone and in clinics to meet with pregnant mothers and mothers after delivery to support, encourage, and promote breastfeeding. NH was awarded a Gold Level Award by USDA for its Breastfeeding Peer Counselor Program in 2016.


          Supporting Link:


          Prairie Band Potawatomi Nation Breastfeeding Coalition

          Prairie Band Potawatomi Nation Breastfeeding Coalition

          Phone: 7853050334

          Email: PBPNBreastfeedingCoa@pbpnation.org

          Website: http://

          Action Activities: • our Coalition has a Breastfeeding Peer Counselor thst offers breastfeeding information, education, mother to mother peer support and all breastfeeding support.


          Supporting Link:


            Precious Jewels Moms Ministries

          Precious Jewels Moms Ministries

          Action Activities: Planning and recruitment for the next Breastfeeding By Faith Peer Counselor Training. Breastfeeding by Faith Peer Counselors are trained in breastfeeding, biblical principles and prayer.


          Supporting Link:


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