Weekly Wednesday Wire: September 10, 2014

USBC Updates

Presenting the New USBC Strategic Framework, Vision, Mission, and Values

The USBC Board of Directors is thrilled to present USBC's new strategic framework and updated vision, mission, and values. The development of the framework was informed by extensive feedback from national member and partner organizations and state breastfeeding coalitions, as well as a "Virtual Town Hall Meeting" mechanism to reach moms, grassroots advocates, and other interested supporters. The framework outlines high-level goals and strategies, incorporating the principles of Collective Impact into a "backbone" structure built to support meaningful engagement by interested stakeholders in collaborative efforts to impact each sector of The Surgeon General's Call to Action to Support Breastfeeding. Equity is core to the framework, woven throughout as a Value, a Goal, and sub-strategies linked to each other Goal. Thank you to all who provided input, shared stories, and shed light during this critical process. We look forward to our continued work together, connecting in new ways to create the policy, systems, and environmental changes needed to eliminate the barriers to breastfeeding success.

All are invited to join the next "Power Tools for Coalitions" webinar on Wednesday, September 24, from 2-3:30 p.m. ET, entitled The USBC Strategic Framework: Protecting, Promoting, and Supporting Breastfeeding:  A Public Health Imperative. USBC Board Chair, Beverly Curtis, will present the new USBC mission, vision, values, and strategic framework. Hear about the methodology used for the strategic planning process, with input mechanisms to engage multiple audiences. Explore how the framework provides a "bigger tent" for the work of the field, and an innovative roadmap for state/local coalitions to engage with national organization partners.

ACTION ALERT: Tell Congress to Support Coverage of Breastfeeding Benefits for Military Families

The vast majority of private health insurance plans now cover breastfeeding support, supplies, and counseling as preventive services for women. However, TRICARE—the Department of Defense health care program—is not required to provide this important coverage for military women. Senator McCaskill and Representative Capps recently introduced the TRICARE Moms Improvement Act of 2014, legislation that would remedy this. The provision has since been incorporated into both the House and Senate versions of the National Defense Authorization Act for Fiscal Year 2015. We need YOUR help urging Members of Congress to retain this provision and pass the National Defense Authorization Act, to ensure military families have the support they need. Supporters across the country tweeted their legislators during National Breastfeeding Month, but now that Congress is back from summer recess it's time to send a loud and clear reminder! Use our easy Twitter tool to send customized messages to leaders of the House and Senate committees charged with considering the bill, and help spread the action alert by sharing this link: www.usbreastfeeding.org/nbm14-week4


Federal News

Healthier Pregnancy Webinar, from CDC

Join the Centers for Disease Control and Prevention on September 23 from 9-10:30 a.m. ET for a webinar entitled, Healthier Pregnancy: Tools and Techniques to Best Provide ACA-Covered Preventive Services. Using trauma-informed care principles, the webinar will focus on successful implementation of clinical preventive services related to tobacco, alcohol, depression, intimate partner violence, obesity, and breastfeeding. Speakers will also address the role of traumatic exposure and importance of trauma-informed care. The webinar will be available via live webcast in addition to in-person attendance. Continuing education will be provided.

Congressional Baby Caucus

U.S. Representatives Rosa DeLauro (D-CT) and Denny Rehberg (R-MT) launched the Congressional Baby Caucus at a briefing focused on the challenges faced by infants and toddlers in military families. The Congressional Baby Caucus aims to ensure that public policy reflects the latest research in understanding how children's brains are shaped and developed, how positive behaviors can be encouraged, and how investments in early childhood create success in later years, as well as that families are supported with what they need to take advantage of the scientific advances. Read the press release.


Member News

Maternal and Child Health Success Stories, from ASPHN

The Association of State Public Health Nutritionists has published four maternal and child health success stories, including the story of a New Hampshire project to increase breastfeeding counseling skills of home visit staff. 

LactMed Webinar, from AAP and ACOG

Join the American Academy of Pediatrics and the American College of Obstetricians and Gynecologists for a webinar entitled, "'I Never Heard of LactMed!' Enhancing Obstetric and Pediatric Usage" on September 22 at 6 p.m. ET. The free webinar aims to educate physicians about the U.S. National Library of Medicine's Drugs & Lactation Database (LactMed), which includes information on the levels of medications, diagnostic agents, and supplements in breast milk and infant blood, and the possible adverse effects in the nursing infant. The webinar will also provide information on taking a brief but thorough history of the mother's health and medications to support their choice to exclusively breastfeed and minimize supplementation, and illustrate common problems and offer potential solutions and tips for anticipatory guidance.


National Infant Mortality Awareness Month

September is Infant Mortality Awareness Month, an opportunity to educate policymakers and the public about the nearly 25,000 infants in the U.S. who die each year before their first birthday.

The National Healthy Start Association's Celebrate Day 366…Every Baby Deserves a Chance Infant Mortality Awareness Campaign supports and inspires people from around the nation to take action in support of the Healthy People 2020 goal to improve the health and well-being of women, infants, children, and families. Download Infant Mortality Awareness Month resources including the NHSA toolkit, printable fact card, and more.

Find a compilation of resources and activities on National Infant Mortality Awareness Month from the HHS Office on Minority Health for individuals, non-profit organizations, health care providers, and the media.

The Praeclarus Press One Every 21 Seconds campaign is designed to increase awareness about racial/ethnic disparities in infant mortality in the U.S., and the role of breastfeeding in preventing infant death.

The Midwives Alliance of North America has published an interview with Sherry Payne, Executive Director of Uzazi Village, on her pathway to midwifery and the Black Infant Mortality Awareness Walk.


News from the Field

Film about Nestlé Whistleblower, from IBFAN UK

The world premiere of the film Tigers was held this week at the Toronto International Film Festival. The 90-minute film is a fact-based drama about Syed Aamar Raza, a former Nestlé formula salesman who becomes a whistleblower exposing the company's predatory marketing practices. Baby Milk Action UK has created a compilation webpage with media coverage and background information.


State/Community News

Workplace Breastfeeding Bill Signed Into Law, from Philadelphia

Philadelphia Mayor Michael Nutter signed City Council Bill 130992, amending Philadelphia's Fair Practices Ordinance and making it illegal for any employer to fail to reasonably accommodate an individual's need to express breast milk. The law covers all employees in the City of Philadelphia, both exempt and non-exempt. A reasonable accommodation for a breastfeeding employee includes "providing unpaid break time or allowing an employee to use paid break, mealtime, or both, to express milk and providing a private, sanitary space that is not a bathroom where an employee can express breast milk."

New Breastfeeding Law, from MO

A new Missouri law includes a jury duty exemption for breastfeeding mothers and changes the wording of the state's law on nursing in public from "as much discretion as possible" to simply "use discretion."


News and Views

Detroit Free Press: "It's time for America to lead on paid leave for workers (guest column)"

The Upshot (NYTimes.com blog): "The Motherhood Penalty vs. the Fatherhood Bonus"

The Huffington Post: "When Having Kids Doesn't Work for Your Employer"

Stanford Social Innovation Review blog: "Building Networks and Movements for Social Change"

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