National Breastfeeding Month 2014 (NBM14) has come to a close, and we would like to extend our sincere gratitude to all who participated in the "Breastfeeding in Six Words" social media campaign and related advocacy actions. There was so much to celebrate this year: all of it made possible by YOU, our supporters! For our August 4 Breastfeeding Advocacy Day of Action, advocates from across the country came together on Capitol Hill to meet with legislators about the FAMILY Act, the Supporting Working Moms Act, and TRICARE coverage of breastfeeding benefits. The DC meetings were bolstered by in-district visits during the August Congressional recess, and a steady stream of tweets and emails to members of Congress throughout the month. More than 1,000 contributors used the #NBM14 hashtag on Twitter, reaching nearly 3.2 million people, and thanks to "shares" by our supporters, NBM14 Facebook posts reached a total of 281,000 people! Every tweet, shared resource, comment, and "like" help us build awareness and action to support our Nation's breastfeeding families: THANK YOU!
Note: the NBM14 action webpages are not time limited to August, and legislators need continuous reminders, especially as votes near. We hope you'll continue using and promoting these tools throughout the fall! Take action on the web pages for:
- Workplaces: Tell Congress to Support ALL Breastfeeding & Working Families
- Hospitals / Health Care: Tell Congress to Fund CDC Breastfeeding Programs
- Communities: Tell Elected Officials to Act on Deceptive Formula Labeling & Marketing
- Families: Tell Congress to Provide Breastfeeding Benefits for Military Families
Healthy Start Grants Awarded, from HHS/HRSA
HHS has awarded $65 million in Healthy Start grants to 87 organizations in 33 states to reduce high infant mortality rates and other health problems related to pregnancy and mothers' health. The Healthy Start grant programs are designed around five key strategies that have been found to reduce health disparities and adverse perinatal outcomes, including: improve women's health, with a focus on access to care; promote quality services; strengthen family resilience; achieve collective community impact; and increase program accountability. Read the press release.
Prevention Effort Examples and Sharing Opportunity, from HHS
The U.S. Department of Health & Human Services would like to learn more about how the National Prevention Strategy is guiding organization and community efforts. Check out the recently released Partner Implementation Models for overviews of how some local, community, and non-federal partners are using the Strategy to improve individual and community health and well-being and share how you are implementing the Strategy within your organization or community.
National Preparedness Month Toolkit, from FEMA
September is National Preparedness Month and the 2014 theme is "Be Disaster Aware, Take Action to Prepare." Download the NPM 2014 Digital Engagement Toolkit for tips on how to promote National Preparedness Month, as well as resources, images, tweet suggestions, and more to help spread awareness.
Breastfeeding News & Articles, from NICHQ
NICHQ (National Institute for Children's Health Quality) has published several recent breastfeeding articles and announcements:
- "NICHQ Launches Quality Improvement Project to Increase Breastfeeding Rates in New York"
- "A Busy Summer: Building Blocks, Babies and Breastfeeding"
- "Harnessing the Power of Grandma"
- "Why I Struggled to Find My Breastfeeding North Star"
#WEmatter Toolkit, from Center for American Progress
The Center for American Progress has published the #WEmatter Women's Equality Day Tools & Resources with examples and ideas to integrate and adapt #WEmatter campaign materials to promote the economic security of women and families.
News from the Field
2014 Disaster Report Card, from Save the Children
Save the Children has published the 2014 National Disaster Report Card, providing a state-by-state assessment of U.S. preparation and safety standards for children in child care facilities and schools.
Online NICU Discharge Resource, from NANN
The National Association of Neonatal Nurses has released Baby Steps to Home, the first standardized, evidence-based discharge pathway designed for use by neonatal intensive care unit (NICU) nurses in educating parents about their baby's condition and preparing them to take their baby home. This online resource is available to all hospitals across the country.
Hospital Breastfeeding Report Card, from CA
The California WIC Association and UC Davis Human Lactation Center have published Bringing Breastfeeding Home: Building Communities of Care, a policy update on California breastfeeding and hospital performance. State and county fact sheets provide specific data, including exclusive breastfeeding rates for each hospital in individual counties, and comparing California counties to each other. The report documents that hospitals have dramatically increased their breastfeeding rates, resulting in a significant statewide increase since 2010. Media highlights include:
- California Health Report: "Percentage of Newborns Breastfed in Hospital on the Rise"
- Los Angeles Register: "Report ranks breast-feeding rates"
Breastfeeding Discrimination Case Settled, from CA
The Legal Aid Society Employment Law Center has settled a claim on behalf of a California journalist for the Chinese-language newspaper World Journal, who was allegedly denied legally mandated lactation accommodations at work. In addition to a monetary settlement, the agreement reached between the parties includes injunctive relief requiring the company to change its policies regarding lactation accommodations and to share these policies with staff in multiple languages. All supervisors will be trained on the policy and how to respond to requests for accommodations.
Temporary Caregiver Insurance, from RI
In January 2014, Rhode Island began the Temporary Caregiver Insurance (TCI) program, which allows qualified employees to take up to four weeks of paid leave to care for a seriously ill family member or bond with a new child at home.
News and Views
Work in Progress (DOL blog):
- "4 Ways to Achieve More Economic Equity"
- "What to Expect When You're Expecting: Fair Treatment Under the Law"
Women's eNews: "U.S. Hospitals Hinder Black Women's Breastfeeding"
The Huffington Post: "Why Ferguson Has Everything to Do With Black Breastfeeding Week"
The Morning Brew: "Cindy Chavez"