Weekly Wednesday Wire: July 23, 2014

USBC Updates

Two Coalition Leaders Awarded Scholarship to National Breastfeeding Coalitions Conference

The Drs. Ruth Lawrence & Audrey Naylor Legacy Scholarship was established earlier this year to honor their lifelong achievement in the field by providing support to talented and dedicated individuals who are new, emerging, or aspiring breastfeeding coalition leaders. The USBC Awards Committee is pleased to announce the inaugural award recipients:

Felisha Floyd is a WIC breastfeeding & peer counselor coordinator in Florida. She has revitalized breastfeeding support in her community, launching a community-wide breastfeeding support group, coordinating World Breastfeeding Week and National Breastfeeding Month activities, and engaging the local health department and at-risk support groups. Further building on this work, Felisha is currently making efforts to help increase breastfeeding rates in the African American community. She hopes to help expand this awareness by teaming up with Black Mothers' Breastfeeding Association, with ambition to create a local chapter as a foundation of support.

Roberta Ortiz is a Lactation Educator/Full Circle Doula (Oglala Souix/Yomba Shashone) currently residing in Portland, Oregon. Roberta founded the Oregon Inter-Tribal Breastfeeding Coalition in September 2013. After eight years involved in birth work in multicultural communities, she realized the great need for Native families to have equal access. There are many traditions and knowledge to be pulled upon to support and empower women and families to make breastfeeding outcomes more successful. Outreach efforts with Tribes and communities to implement future peer education opportunities and breastfeeding support services are in development. She has brought together innovative partners, including Portland State University Senior Capstone students and faculty members, to support and develop coalition initiatives and digital outreach materials.

Please Welcome New National Nonprofit Member: Public Citizen

Public Citizen is a consumer protection organization focused on health and safety with more than 300,000 members and supporters. Public Citizen's campaign to Keep Infant Formula Marketing Out of Healthcare Facilities aims to change basic norms of acceptable practice, so that individual hospital policy changes and local reforms snowball into a broader change in healthcare provider standards around the country. Since the campaign launch in March 2012, Public Citizen has used a variety of strategies including research, blog and press outreach, online organizing, hospital advocacy, direct actions, and policy advocacy to draw attention to the serious ethical and health implications of allowing corporations to market products—particularly infant formula—in healthcare facilities. Public Citizen has worked with groups across the country to call on publicly visible hospitals to end formula marketing and to hold formula manufacturers directly accountable.


National Breastfeeding Month

Social Media Advocacy Campaign, from USBC

In celebration of National Breastfeeding Month (NBM) in August, USBC will host a social media campaign inviting indiviudal advocates, coalitions, member/partner organizations, and other interested supporters to share six word stories on what breastfeeding means to them. Participants will post a "selfie" photograph on Facebook and/or Twitter, holding a sign with their six word story and using the hashtags #NBM14 and #SixWords. Following the initial launch weekend, the campaign will also focus on a specific sector/system of support each week, with Twitter chats and advocacy tools to inspire education and action to support breastfeeding families from the grassroots to the treetops. The campaign schedule will be as follows; watch the NBM webpage and your inbox for weekly updates on each topic!

  • August 1-3: #SixWords Campaign Launch
  • August 4-10: Workplaces
  • August 11-17: Hospitals/Health Care
  • August 18-24: Communities
  • August 25-31: Families

Live, Love, Latch!, from LLL USA

Live, Love, Latch! is a National Breastfeeding Month celebration presented by La Leche League USA and hosted by La Leche League Groups throughout the country. Live, Love, Latch! events will celebrate breastfeeding and highlight support, with the goal to break the previous year's record for breastfeeding supporters in attendance. Check out the Live, Love, Latch map to find an event near you.

World Breastfeeding Week

World Breastfeeding Week (WBW) is August 1-7. The 2014 theme—BREASTFEEDING: A Winning Goal - For Life!—highlights the importance of increasing and sustaining the protection, promotion, and support of breastfeeding in the Millennium Development Goals (MDGs) countdown, and beyond. Check out these WBW highlights and resources:

  • The World Alliance for Breastfeeding Advocacy provides valuable information and resources on this year's theme as well as a list of WBW 2014 activities planned around the world and a free downloadable action folder and calendar.
  • The International Lactation Consultant Association WBW Kit is available for purchase with several reproducible promotional materials. Free downloads are also available, including a sample press release, media relations guide, Facebook cover image, and more.

Federal News

Medicaid Innovation Accelerator Program, from CMS

The Centers for Medicare & Medicaid Services has launched the Medicaid Innovation Accelerator Program, a new technical assistance program. The goal of the IAP is to improve health and health care for Medicaid beneficiaries by supporting states' efforts to accelerate new payment and service delivery reforms. The IAP aims to improve care and reduce costs by supporting system-wide payment and delivery system reform innovation. Read the press release.

Infant Mortality Updates, from CDC

In a new video posted to the Centers for Disease Control and Prevention YouTube Channel, Drs. John Iskander and Wanda Barfield discuss important new updates in infant mortality reduction since the initial presentation of "Public Health Approaches to Reducing U.S. Infant Mortality" in 2012. The update reports a continued decline of overall rates of infant deaths. 

Guide to Clinical Preventive Services, from AHRQ

The U.S. Preventive Services Task Force has released The Guide to Clinical Preventive Services, 2014, a resource to help primary care clinicians and patients decide together what preventive services are right for a patient's needs. The guide also can be used as a teaching tool for new clinicians as they learn about clinical preventive care. The 2014 guide includes all active Task Force evidence-based recommendations since 2004, including 28 new and updated recommendations since the 2012 version.


Partner News

August Congressional Recess Toolkit, from TfAH

Trust for America's Health has developed a recess toolkit to help individuals and organizations educate members of Congress on the Prevention and Public Health Fund during the August Congressional recess. The recess toolkit provides talking points, state-by-state information, fact sheets, and information on the new set of community prevention programs. 


State/Community News

Push for Medicaid Breastfeeding Support Coverage, from North Carolina

The North Carolina Child Fatality Task Force is pushing for a special provision in the budget to allow the Division of Medical Assistance, which manages the state's Medicaid program, to implement coverage for medical lactation support for women on Medicaid. According to a Child Fatality Task Force fact sheet, the estimated savings to Medicaid by covering lactation support services would be in excess of $2 million annually.

State Licensing Bill, from Rhode Island

Legislation to establish a licensing process for lactation consultants has been signed into law in Rhode Island. The specific requirements of the licensing process would be established by the Department of Health based on national criteria established by the International Board of Lactation Consultant Examiners or other national standards.


News and Views

Everything Pregnancy (Parents magazine blog): "The EEOC's New Rules: Good for Pregnant Workers and ALL Working Families!"
 
Blog of Rights (ACLU blog): "What to Expect When Your Employee's Expecting"

The New York Times: "Equal Opportunity Employment Officials Take New Aim at Pregnancy Bias"

WAMC Northeast Public Radio: Vox Pop: "Open Forum on 7/15/14: Public Breastfeeding"

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