Weekly Wednesday Wire: June 18, 2014

USBC Updates

Conference Registration Now Open!

Online registration is now open for the Fifth National Breastfeeding Coalitions Conference, to be held August 2-4, 2014, in Arlington, Virginia. The conference is timed to kick off National Breastfeeding Month festivities at the beginning of the month, while allowing plenty of opportunity for coalitions to host and participate in events in their home states or communities throughout the rest of August. Register Now!

Exhibit spaces and sponsorship opportunities remain, but the deadline is fast approaching for approvals on displayed and printed items. Reserve your exhibit or sponsorship opportunity today!

Father's Day Campaign Update

This Father's Day we turned up the pressure on paid leave for our Nation's families, sending more than 4,200 messages to members of Congress about the FAMILY Act in just three weeks! Blowing away our goal, more than 550 people joined our FAMILY Act Thunderclap for a social reach of nearly 200,000 people! None of this would be possible without you! From all of us at USBC, thank you for your participation in this crucial campaign.

Special thanks to the four male USBC member reps for their generous matching gift challenge! We are so close to reaching our goal. Every dollar counts: please donate now to double your impact!


Federal News

"Loving Support" Funding Announcement, from USDA/FNS

The USDA Food and Nutrition Service has announced a competitive cooperative agreement funding opportunity of up to $2 million in Fiscal Year 2014 to update the existing USDA breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work (Loving Support). FNS expects the campaign update to be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. Nonprofit and for-profit organizations and institutions of higher learning with a comprehensive understanding of social marketing principles and extensive experience in developing successful social marketing campaigns are eligible to apply.

Working Families Story Collection, from The White House

In preparation for the Working Families Summit on June 23, The White House is collecting stories from families about why 21st century workplace policies would help them succeed. Share your story today and spread the word to ensure breastfeeding is included in this important conversation!


Partner News

Breastfeeding Alliance, from NMA

Supported by a grant from the W.K. Kellogg Foundation, the National Medical Association has formed a Breastfeeding Alliance. The task force is designed to educate physicians about the importance of breastfeeding and encourage them to start a dialogue about breastfeeding with new moms. 

FAMILY Act Week of Action, from NPWF

This week the National Partnership for Women & Families is hosting the FAMILY Act Week of Action to call on Congress and the President to support the Family And Medical Insurance Leave Act (FAMILY Act). Join the celebration with this shareable image for social media and by joining the FAMILY Act Tweet Storm on Thursday, June 19 from 3-4 p.m. ET. Find facts, talking points, and templates on the new FAMILY Act coalition website.

CHAMPS Program Award, from WKKF/BMC

The W.K. Kellogg Foundation has awarded a three-year, $2.125 million grant to the Boston Medical Center for the CHAMPS (Communities and Hospitals Advancing Maternity Practices) program. The grant will bring together breastfeeding experts from all over the nation to work with 25 hospitals in Mississippi, New Orleans, and Southern Texas. The goal will be to improve maternity care practices at all sites and to have at least ten of the hospitals designated as Baby-Friendly by the end of the project. In the communities surrounding those hospitals, CHAMPS will work in prenatal and postpartum settings to improve care for pregnant women and babies. A key partner in the project, ROSE (Reaching Our Sisters Everywhere) will work to establish B-LINKS (Breastfeeding League in a Kindred Setting) programs, open forum discussion groups conducted by experienced and qualified breastfeeding mothers in an informal setting.


State/Community News

New Milk Bank Partnership, from Indiana

The Indiana Mothers' Milk Bank and Indiana Blood Center have launched a partnership to make each of them more effective in providing resources to premature infants. Each Indiana Blood Center location will now also serve as a milk depot for approved IMMB breast milk donor mothers, immediately adding seven new drop-off locations around the state, with an eighth to open in August. This is one of the first partnerships of its kind in the United States.

Online Resource for Mothers, from Nebraska

The Nebraska Breastfeeding Coalition and Live Well Omaha Kids have teamed up to develop Really? Really, an online breastfeeding resource for mothers, mothers-to-be, their families, and health care providers. The resource includes information on skin-to-skin contact and breastfeeding initiation in the first hour after birth, as well as shareable social media images.


News and Views

Medium.com: "How one trip to the airport made me a feminist"
 
Air Force News: "Support to mothers leads to world-first accreditation"

paa.la: "Public outraged by the shaming of breastfeeding mothers on the Wendy Williams Show"

TIME.com: "Facebook Lifts Ban on Exposed Nipples in Breastfeeding Pictures"

Grist.org: "Breastfeeding: Good for babies, the environment, and justice, too"

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