Weekly Wednesday Wire: April 2, 2014

USBC Updates

Endorsement of the Ten Steps and International Code of Marketing

The United States Breastfeeding Committee has officially endorsed the Ten Steps to Successful Breastfeeding and the tenets of the International Code of Marketing of Breast-Milk Substitutes. Read the accompanying Statement of Support.

Last Chance: Call for Presentation Proposals Deadline is April 4

The United States Breastfeeding Committee will convene the Fifth National Breastfeeding Coalitions Conference from August 2-4, 2014, in Arlington, VA. The 2014 theme is Transforming Barriers into Bridges: Cultivate Your Community Leadership. Conference organizers will illustrate this theme through presentations—breakout sessions, breakfast table topics, or posters—that advance the Conference Objectives. Breastfeeding coalitions, individuals, and other organizations are invited to submit presentation proposals. The deadline to submit a proposal is this Friday, April 4.

 


Federal News

National Women's Health Week, from OWH

National Women's Health Week is an observance led by the U.S. Department of Health and Human Services, Office on Women's Health to empower women to make their health a priority. This year's celebration will take place May 11-17. Celebrate by organizing or attending women's health Meetups, pledging to be a well woman, and sharing National Women's Health Week resources.

Preventive Services Rule Change Webinar, from CMS

The Centers for Medicare and Medicaid Services will host a webinar on a new Preventive Services Rule Change on Wednesday, April 9, from 1-2 p.m. EST. The webinar will feature a presentation by Medicaid staff from the Division of Benefits and Coverage on the regulatory change for preventive services furnished under the Medicaid state plan. This change allows additional practitioners, who are subject to qualifications established by the state, to provide preventive services to Medicaid eligible beneficiaries. Access the webinar at the start time, and call-in at: 877-267-1577, PIN: 997 964 883.


Member Updates

Breastfeeding Focus in National Public Health Week, from APHA

Join the American Public Health Association in celebration of National Public Health Week (NPHW) April 7-13. The annual event aims to raise awareness of public health and prevention, highlighting issues that are important to improving the health of our nation with each day focusing on a different theme. The theme for Monday, April 7, "Be healthy from the start," emphasizes the crucial role of breastfeeding in supporting lifelong health. Join the conversation by participating in the 2014 NPHW Twitter Chat on Wednesday, April 9 from 2-3 p.m. EST at hashtag #NPHWchat and by visiting the NPHW Take Action! webpage for links to action campaigns from organizations across the country.

Mother's Milk Stroll, from BfB

The Best for Babes Foundation will host the 1st Nationwide Miracle Milk™ Mother's Day Stroll (Human Milk Saves Lives: It Does Every Body Better) on Saturday May 10, in parks and malls nationwide. The stroll is a campaign/event to raise awareness, money, and milk, showcasing the power of human milk—whether by breastfeeding, pumping, using, or donating—and the urgent need, especially for preemies and compromised infants, to receive it. There are many ways to particiapte: register for a stroll or start a stroll near you, donate milk, and donate money!

 


News from the Field

County Health Rankings & Roadmaps, from RWJF

The Robert Wood Johnson Foundation annual County Health Rankings measure vital health factors in nearly every county in America to provide a revealing snapshot of how health is influenced by where we live, learn, work, and play. The Community Health Rankings include Roadmaps to provide communities with guidance and tools to understand the data, and information to help select and implement evidence-informed policies, programs, and system changes. Breastfeeding promotion programs are ranked at the highest evidence rating.


State/Community News

Community Health Worker Bill, from Illinois

Community health workers (CHWs) are increasingly viewed as a key part of teams of physicians, nurses, social workers, and others who must better coordinate care to reduce medical expenses under the Affordable Care Act. New legislation introduced in Illinois calls for establishing an advisory board to create a training and certification process to define the role of CHWs and the scope of their duties, such as outreach methods and culturally-based communication skills. Developing training and certification for CHWs was one of nearly two dozen recommendations in a January state workforce report that addressed the state's existing and projected workforce shortages in the health care industry. Illinois residents can contact their legislators with the HealthConnect One HB 5412 easy action tool.

Bedford-Stuyvesant Becomes the State's First Breastfeeding Empowerment Zone, from New York

The Brooklyn Breastfeeding Empowerment Zone, funded in part by the W.K. Kellogg Foundation, is a community-based initiative to support moms who are interested in breastfeeding. The program's multi-pronged strategy is to provide in-home breastfeeding support, counseling, and education to new mothers and fathers, as well as to partner with maternity hospitals and birthing centers to run "Mobile Milk," a text messaging campaign.


News and Views

CNN.com: "Dad's breastfeeding campaign goes viral"

MommyNoire: "Daddy Speaks: NFL Pro Justin Forsett Talks...Breastfeeding"

DairyReporter.com: "Infant formula sector can 'communicate...sufficiently' under WHO Code"

Alaska Dispatch: "Innovative idea could lead to Alaska's first breast milk bank"

First Steps (Inter-American Development Bank blog): "The Relationship between Gears and Breastfeeding"

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