Weekly Wednesday Wire: April 24, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

Member News

New Clinical Protocol, from ABM

The Academy of Breastfeeding Medicine's new Clinical Protocol #14: Breastfeeding-Friendly Physician's Office: Optimizing Care for Infants and Children, Revised 2013 presents 19 recommendations intended to improve physician support of breastfeeding initiation and duration. Among the recommendations are guidelines for establishing a written breastfeeding-friendly office policy, providing culturally and ethnically competent care related to lactation, introducing the subject of breastfeeding during the first trimester of pregnancy, allowing and encouraging breastfeeding in office waiting rooms, educating clinical physicians and staff on the benefits of breastfeeding, and encouraging enforcement and adoption of workplace laws that support breastfeeding. Read the press release.


Partner News

New Breastfeeding Website, from NICHQ

NICHQ (National Initiative for Children's Healthcare Quality) has launched a new website and home base with news, strategies, and tools to help birthing facilities improve maternity care to better support mothers who choose to breastfeed.

Breastfeeding Policy Study, from WHO

A recently released study from the World Health Organization, Breastfeeding policy: a globally comparative analysis, explores the extent to which national policies guaranteeing breastfeeding breaks to working women may facilitate breastfeeding. In multivariate models, the guarantee of paid breastfeeding breaks for at least six months was associated with an increase of 8.86 percentage points in the rate of exclusive breastfeeding.

Code Training, from INFACT Canada/IBFAN North America

The Infant Feeding Action Coalition (INFACT) Canada and the International Baby Food Action Network (IBFAN) North America have announced, "The International Code and North America: Time for meaningful implementation," a three-day training/workshop together with the IBFAN International Code Documentation Centre (ICDC). The workshop will be held in Toronto on June 10-12, 2013. Goals for the training include: 1) increase awareness of the importance of the International Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions on infant and young child nutrition as a critical tool to support breastfeeding as the norm for optimal health and development for infants and young children; 2) increase capacity to monitor for Code violations and improve enforcement; and 3) increase political action for governments to regulate the marketing of products covered by the Code and resolutions.

State/Community News

Resources for Supporting Breastfeeding in Child Care Centers, from Louisiana

In collaboration with Our Lady of the Lake Children's Hospital, local breastfeeding coalitions, and Volunteers of America/Partnerships in Child Care, the Louisiana Breastfeeding Coalition has developed a Breastfeeding-Friendly Child Care Initiative to encourage and improve support for breastfeeding in Louisiana child care centers. This toolkit is designed for Child Care Health Consultants (or Lactation Consultants) to educate child care providers on best practices for supporting breastfeeding and handling breast milk.

News Clippings

The Huffington Post: "Breastfeeding Myths Busted In Surgeon General's 'It's Only Natural' Campaign (VIDEO)"

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