Weekly Wednesday Wire: April 17, 2013

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

Federal News

It's Only Natural campaign launch, from HHS

On Monday, Surgeon General Regina M. Benjamin announced the launch of It's Only Natural, a new public education campaign that aims to raise awareness among African American women of the importance of and benefits associated with breastfeeding and provide helpful tips. The campaign was developed to equip new moms with practical information and emotional support from peers, as well as tips and education about the benefits of breastfeeding and how to make it work in their own lives. The materials were specifically designed to reflect the experience of African American moms.

Marketplace Navigator Grants, from CMS

The Centers for Medicare & Medicaid Services (CMS) announced the availability of new funding to support Navigators in Federally-facilitated and State Partnership Marketplaces. Navigators are individuals and entities that will provide unbiased information to consumers about health insurance, the new Health Insurance Marketplace, qualified health plans, and public programs including Medicaid and the Children's Health Insurance Program. The funding opportunity announcement is open to eligible self-employed individuals and private and public entities applying to serve as Navigators in states with a Federally-facilitated or State Partnership Marketplace. To access the funding opportunity announcement search for CFDA # 93.750.

Partner News

Breastfeeding Toolkit, from Kaiser Permanente

As a part of its commitment with the Partnership for a Healthier America, Kaiser Permanente launched its breastfeeding toolkit yesterday. This toolkit is designed to provide hospitals and health care systems with information and resources to promote exclusive breastfeeding when moms leave the hospital.

Weight of the Nation Screening to Action Guide, from Community Initiatives & Kaiser Permanente

HBO's The Weight of the Nation™ was a national conversation in 2012, but the work to address the root causes of obesity is far from over. Confronting America's obesity epidemic requires ongoing action in every community across the country. Recognizing this, Kaiser Permanente and Community Initiatives partnered to create The Weight of the Nation Screening to Action: Quickstart Guide to help individuals and organizations plan and work toward collective action. Take a short "tour" of the new resource and then download a copy to begin this important work in your own community.

Breastfeeding Data, by DRCCAH

The National Survey of Children's Health, conducted by the Data Resource Center for Child & Adolescent Health, provides an additional data source on breastfeeding in the United States, including national data as well as data for each state plus the District of Columbia. Indicator 1.3 measures "breastfed for any length of time" and indicator 1.3a measures "exclusively breastfed for first six months."

News Clippings

California Educator: "Fighting for New Moms' Right to Pump"

Forbes.com: "Breastfeeding: A Case Study in Marketing"


Resources on Talking to Children about Violence

In the wake of the senseless tragedy in Boston, our thoughts are with all those affected. We have compiled the following resources on helping children cope with violence:

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