National Breastfeeding Month Updates
National Breastfeeding Month (#NBM15) is in full-swing! Each week the campaign is focusing on a specific sector/system of support, with social media and advocacy tools to inspire education and action to support breastfeeding families from the grassroots to the treetops. There are many ways to participate:
- Follow us on Twitter and "like" us on Facebook; share or retweet campaign posts with the hashtag #NBM15.
- Visit the campaign webpage each week to use our action and promotion tools and templates (see weekly themes and actions below).
- Join the #WellnessWed Twitter chats each Wednesday of the month, from 2-3 p.m. ET.
- Help spread the word with our campaign promotion templates and shareable graphic!
Weekly Themes and Actions
Last Week - Week 1: Breastfeeding at Work: Let's Make it Work!
- Tell Congress to support ALL breastfeeding and working families with the Supporting Working Moms Act
- Share stories of experiences with employer implementation of the federal "Break Time for Nursing Mothers" law
- Tweet breastfeeding-friendly employers
This Week - Week 2: Breastfeeding in Health Care Coverage: Mind the Gaps!
- Tell Health & Human Services Secretary Burwell to issue clear federal guidance on implementation of the ACA requirements
- Share stories of experiences with your health plan's breastfeeding coverage
- Tweet insurers
Next Week - Week 3: Breastfeeding in the Community: Wherever Moms Are!
- Stay tuned for action on the Friendly Airports for Mothers (FAM Act)...and
- Get ready to tweet airports and sports stadiums!
Week 4: Black Breastfeeding Week: Lift Every Baby
The third annual Black Breastfeeding Week (#BBW15) celebration will take place August 25-31. "Like" the Black Breastfeeding Week Facebook page and follow them on Twitter for details on the action-packed agenda. Individuals are also invited to get involved with the campaign directly:
- Plan a #BBW15 Event
- Apply to join the #BBW15 Facebook Moderation Team
- Enter the #BBW15 "Lift Every Baby" Art Contest
Updates on Breastfeeding Rates and Reports, from CDC
The Centers for Disease Control and Prevention has posted updated breastfeeding rates, based on National Immunization Survey data from 2013 and 2014, reflecting breastfeeding practices among U.S. infants born in 2012. On October 6, CDC will release a Vital Signs report on Improvements in Maternity Care Practices that Support Breastfeeding. Like all Vital Signs releases, this will include a major communication effort. CDC will not be releasing other breastfeeding documents in the months leading up to October. Please note that the Breastfeeding Report Card will not be published this year (2015). The Breastfeeding Report Card will now be published every two years, in the same years that the biennial mPINC reports are disseminated.
Black Breastfeeding Week Webinar, from BMBFA
Join Black Mothers' Breastfeeding Association on Tuesday, August 18, at 2 p.m. ET for a webinar entitled, "Black Breastfeeding Week 2015: Lift Every Baby." Participants will learn all about Black Breastfeeding Week, its history, and how to participate in the celebration.
WIC Reauthorization Story Telling Campaign, from NWA
The National WIC Association has launched a story telling campaign to illustrate what WIC means to participants, staff, communities, and the country in anticipation of the Senate Committee on Agriculture, Nutrition and Forestry markup of child nutrition reauthorization on September 17.
Breastfeeding Summit Videos Available, from ABM
The Academy of Breastfeeding Medicine has released free videos of the Seventh Annual Summit on Breastfeeding, supported by the W.K. Kellogg Foundation. The event took place June 17-18, 2015, in Washington, D.C. Dr. Ruth Lawrence spoke to kick off the summit, which discussed breastfeeding issues and solutions.
News from the Field
Webinar on Nurse Leader's Role in Building a New NICU, from IPCD
Join the Institute for Patient Centered Design on Thursday, August 20, at 1 p.m. ET for a webinar entitled, "The Design & Construction Process of a NICU: Nurse Leader's Role in Creating a Positive Patient Environment." The webinar will help participants define the major disciplines involved in the design and construction process in building a new NICU, identify those areas of the process in which the clinical team is expected to participate, develop a checklist of critical clinical tasks and information needed by the design team, articulate the clinical needs of NICU patients as well as the emotional and physical needs of their families in terms understandable to the entire design team, and assess space needs and desires based on current and future processes of the clinical team.
Collective Impact Connection
Collaboration College, from the Collective Impact Forum
The Collective Impact Forum has released a blog post entitled, "Building Capacity for Collaboration and Collective Impact." The post describes lessons learned during the creation of the Collaboration College, a program that provides nonprofit organizations with the framework and support to combine their strengths and create greater community impact.
News & Views
The Washington Post: "Teachers learn a lesson in loopholes when it comes to pumping breast milk"
Office on Women's Health blog: "5 Tips: Breastfeeding After Maternity Leave"
The Huffington Post: "4 Awesome Innovations That Support Breastfeeding Moms"
CLASP blog: "On the Road with FMLA for 22 Years"