Weekly Wednesday Wire: May 6, 2015

USBC Updates

Your Mother's Day Gift Can Help Create Real Change for Breastfeeding Moms

This Mother's Day, give a gift that is both meaningful and powerful: make a donation to the USBC in honor of a special mom in your life! We'll send you a link to acknowledge your gift with special certificates to print or e-mail, or sharable social media graphics, a simple yet unique way to acknowledge this special day. The USBC Mother's Day wish list is short and sweet: a landscape of breastfeeding support that all moms can access. Our advocacy efforts are entirely funded by donations from individuals like you. Your gift today will make a real difference for the mothers of tomorrow!


Federal News

SUID Fact Sheet, from CDC

The Centers for Disease Control and Prevention, Division of Reproductive Health has released a new fact sheet on Sudden Unexpected Infant Death (SUID). The fact sheet describes sudden unexpected infant death and the CDC's SUID Case Registry, which is used to monitor trends and develop strategies for reducing the risk of SUID.

Winnable Battles Progress Report, from CDC

The Centers for Disease Control and Prevention has published CDC Winnable Battles 2010-2015, Progress Report 2014, which uses recent data to track national progress in seven public health areas: Tobacco, Nutrition/Physical Activity/Obesity, Food Safety, Healthcare-Associated Infections, Motor Vehicle Injuries, Teen Pregnancy, and HIV. Data on breastfeeding rates appear in the Nutrition/Physical Activity/Obesity section of the report.

Grant Funding Profiles, from CDC

The Centers for Disease Control and Prevention has posted FY 2014 funding data and jurisdictional profiles on its CDC Grant Funding Profiles website. The site provides quick access to information about CDC funding provided to health departments, universities, and other public and private agencies in U.S. states, territories, and the District of Columbia.


Member News

Responses to Article on Formula & WIC, from NWA & AAP

The National WIC Association has released a response to an article published in The Wall Street Journal (WSJ), entitled "Makers of Baby Formula Press Their Case on WIC Program." WSJ reporter Tennille Tracy reported that the WIC infant formula rebate program is a "money losing venture" for large formula manufacturers such as Mead Johnson; Mead Johnson is therefore calling for WIC eligibility to be tightened so that the program can be "put on a sustainable path." A letter to the editor from American Academy of Pediatrics CEO Dr. Errol Alden will run in the May 7 WSJ print edition.

Media Tour News Release, from IBLCE

Over the last few weeks, the International Board of Lactation Consultant Examiners has conducted a media tour that aired on nearly 1,400 radio stations in the U.S., reaching nearly 9 million listeners. News talk information stations and adult format stations reaching women ages 25 to 45 received talking points and heard an interview regarding the benefits of breastfeeding.

#MissionPossible Twitterstorm, from MomsRising

Join MomsRising for a #MissionPossible Twitterstorm on Wednesday, May 13, at 12:30 p.m. ET. Participating organizations, individuals, and politicians will be tweeting about how building a strong economy for women, families, and the nation is #MissionPossible with policies like #paidleave.

Dietary Guidelines Comments, from NWA

The National WIC Association has submitted comments on the Scientific Report of the 2015 Dietary Guidelines Advisory Committee and strongly encourages WIC agencies and others to do the same. NWA's comments include requests for additional guidance on fish and alcohol consumption for breastfeeding mothers. Download the report and submit comments through May 8.


Partner News

Retirement of Core Measure PC-05a, from TJC

The Joint Commission has announced that is will be retiring the Perinatal Care (PC) core measure PC-05a: "Exclusive breast milk feeding considering mother’s initial feeding plan," effective with October 1, 2015, discharges. Feedback from key stakeholders indicates that capturing data on the mother's preferences to not exclusively breastfeed has been challenging. Also, some organizations may be concentrating on data collection as much or more than on strategies to increase exclusive breast milk feeding. The retirement of PC-05a allows hospitals to focus their resources on improving rates for PC-05: "Exclusive breast milk feeding," as performance on this measure continues to be below 50 percent at approximately half of TJC-accredited hospitals.

Women's Health Coverage Report, from NWLC

The National Women's Law Center has released a report entitled State of Women's Coverage: Health Plan Violations of the Affordable Care Act, analyzing coverage offered on health insurance Marketplaces by more than 100 insurance companies in 15 states during 2014 and 2015. The report found that more than half of the issuers were violating the Affordable Care Act, including violations related to maternity care, birth control, breastfeeding support and supplies, and many more. The report also highlights examples of discriminatory practices, such as denying maternity coverage to daughters of subscribers.

International Labour Day Statement, from WABA

The World Alliance for Breastfeeding Action has released a statement for International Labour Day about the importance of closing the gender gap in employment. That statement calls for special consideration for women who are pregnant and breastfeeding in alignment with the ILO Maternity Protection Convention C-183(2000) and its Recommendation R-191(2000). To date, only 28 countries have ratified the convention.


Collective Impact Connection

Community in Collective Impact, from the Collective Impact Forum

The Collective Impact Forum has published an article entitled Putting Community in Collective Impact, describing five key characteristics of civic culture, exploring why they matter, and explaining how paying attention to them may be the difference between an effort getting stuck or generating results. Each community has its own civic culture, which refers to the unique characteristics that describe "how a community works: how trust is formed, why and how people engage with each other, and the degree of readiness for change amongst leaders."


State/Community News

Jury Duty Bill Passed, from Colorado

Colorado Governor John Hickenlooper has signed HB 15-1164 amending Colorado law to ensure that a person who is breastfeeding a child is eligible for two 12-month postponements of jury service. The Colorado Breastfeeding Coalition leadership first proposed the legislation and worked closely with Senators Aguilar and Kerr and Representative Pettersen throughout the drafting and passage of the bill.

Companies Sign On for Healthier Births, from Texas

Thirteen Texas insurance companies have joined the Texas Department of State Health Services to show a commitment to prioritizing the health of pregnant women and babies. The group has outlined strategies related to breastfeeding, C-sections, prenatal care, preterm births, and low-birth weight babies. 


News & Views

CBSNews HealthDay: "Breastfeeding may change women's breast cancer risk"

TIME: "This Photo of a Woman With Cancer Breastfeeding After a Mastectomy Has Gone Viral"

MilitaryTimes: "Lawmakers want clearer Army breastfeeding rules"

KTVB: "Idaho breastfeeding experts warn about diluting breast milk"

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