USBC e-News: May 2011

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

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USBC e-News: May 2011

In this issue
  • Documenting the Landscape of Breastfeeding Support
  • Chair's Column
  • Coalition Spotlight: NWA
  • The Inside Scoop
  • Action Alerts
  • Food for Thought!

This Month:

USBC breastfeeding workshop: June 14-15, 2011 in Salt Lake City, Utah, entitled "Building Effective Collaborations: Implementation of The Surgeon General's Call to Action to Support Breastfeeding." Visit the ASTPHND Annual Meeting website for detailed agenda and registration.

The Inside Scoop

Six-week cross country road trip to inspire America to "Latch On" by Taking Action to Empower Breastfeeding Moms;

World Breastfeeding Week (WBW) 2011 theme: "Talk to Me! Breastfeeding – A 3-D Experience";


Carolina Global Breastfeeding Institute "Interstate Collaborative for Increased Implementation of the Ten Steps to Successful Breastfeeding";

Failing Its Families report from Human Rights Watch;

and much more...

Click to get the full scoop!

Action Alerts

Submit a story on how you have been supported to breastfeed;

Learn more about the $102 million in Community Transformation Grants from HHS; and

Post your World Breastfeeding Week events on the WBW Pledges page.

Click to learn more & take action!

Food for Thought!

Baby Blues Comic Strip Comments on Formula Marketing

Baby Mamas (Put a Sling on 'Em)

32 Things More Obscene Than Breastfeeding In Public

Read this month's tidbits!

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Documenting the Landscape of Breastfeeding Support

Far from a matter of choice, breastfeeding is simply not accessible for many families. Seventy five percent of mothers initiate breastfeeding, but the numbers drop dramatically in the following weeks—the result of mothers facing the barriers to breastfeeding success without adequate support. The Surgeon General's Call to Action to Support Breastfeeding outlines 20 steps which must be taken in order to ensure that all moms get the support they need and deserve to make breastfeeding possible.

What does breastfeeding support look like in action? Last summer, USBC was contracted by the Centers for Disease Control and Prevention to create a library of images demonstrating "The Landscape of Breastfeeding Support." Eight coalitions were chosen to document stories of breastfeeding support in action within the community, health care, employment, and research sectors. Read more...

Chair's Column


The Surgeon General's Call to Action to Support Breastfeeding has set the national stage for a positive approach to talking about breastfeeding and a focus on ways that families, communities, employers, and health care professionals can all support mothers by removing the barriers to breastfeeding success. In Dr. Benjamin's words, "everyone can help make breastfeeding easier."

The United States Breastfeeding Committee has embraced this positive frame for breastfeeding messaging. Over the next few months, USBC will provide opportunities for its members and coalitions to promote and support consistent, effective messages to influence and implement policy and environmental change.

Sometimes the best way to convey a message is through pictures. The beautiful photos from "The Landscape of Breastfeeding Support" project are now available to USBC members and state breastfeeding coalitions in an online archive. Others are invited to view samples on our Facebook page. Read more...

Member Spotlight:
The National WIC Association

The National WIC Association (NWA) is the non-profit education arm and advocacy voice of the over 9 million mothers and young children participating in WIC (Special Supplemental Nutrition Program for Women, Infants and Children Program) and the over 12,000 state and local WIC service provider agencies. NWA provides leadership to the WIC community in promoting quality nutrition services; advocating for services for all eligible women, infants and children; and assuring sound and responsive management of the WIC Program.

NWA endorses the American Academy of Pediatrics Policy Statement on "Breastfeeding and the Use of Human Milk" (2005), which states, "Exclusive breastfeeding is the reference or normative model against which all alternative feeding methods must be measured with regard to growth, health, development, and all other short-and long-term outcomes." Read more...

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