USBC e-News: June-July 2011

Please note: Inclusion of an item in this e-newsletter does NOT imply endorsement or support of such item by the United States Breastfeeding Committee, unless specifically noted.

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USBC e-News:
June-July 2011

In this issue
  • Collective Impact Organizations
  • Chair's Column
  • Coalition Spotlight: FL
  • The Inside Scoop
  • Action Alerts
  • Food for Thought!

Share Your Story:

USBC needs your help to raise awareness of the support that matters most in making breastfeeding possible for all mothers. Submit a story on how you have been supported to breastfeed, or how a particular kind of support was especially important for you.

The Inside Scoop

The National Prevention Strategy includes breastfeeding as a recommendation;

The launch of Let's Move! in Indian Country focuses on Baby-Friendly hospitals;

"Breastfeeding and Reduced Risk of SIDS" from Pediatrics;

The new LactMed App for your iPhone or Android;

and much more...

Click to get the full scoop!

Action Alerts

Protect WIC: educate your Senators and Representatives on WIC's importance, and especially on the importance of breastfeeding peer counseling; and

Download the World Breastfeeding Week Action Folder!

Click to learn more & take action!

Food for Thought!

The Breast Beanie

Comical Breastfeeding Styles

Breastfeeding on Sesame Street

Nursing Mothers' Rooms at MSU

Read this month's tidbits!

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Collective Impact Organizations

When USBC leaders finalized our new strategic plan in 2009, we discussed the benefits of expressing an organizational vision, not only for our image of a desired future, but also for our role in making that future a reality. USBC's revised vision statement includes a tag line that succinctly describes USBC's role:

Advancing breastfeeding on our Nation's agenda:

  • Collaboration
  • Leadership
  • Advocacy

I distinctly recall the discussion that led to the word "collaboration" being placed as the first of those three words. This was a deliberate decision. Collaboration is a part of our mission statement, and it is embedded in our organizational structure as a cross-sector coalition of independent organizations. It is also at the heart of our programs and resources to support the state breastfeeding coalitions. You will hear from Robin in this issue's Chair's column about the workshop we piloted in June for coalitions and state nutrition leaders on "Building Effective Collaborations." Read more...

Chair's Column


Several USBC leaders recently returned from Salt Lake City, the site of the breastfeeding workshop USBC hosted following the Annual Meeting of the Association of State and Territorial Public Health Nutrition Directors (ASTPHND). Entitled Building Effective Collaborations: Implementation of the Surgeon General's Call to Action to Support Breastfeeding, the workshop was a first for USBC, an opportunity that resulted from our strategic partnership with ASTPHND.

The ASTPHND partnership is successful because both organizations are committed to a common mission to protect, promote, and support breastfeeding. As a result USBC and ASTPHND have shared resources, expertise, and gained a deeper understanding of each other's organizations. Read more...

Coalition Spotlight:
Florida Breastfeeding Coalition

The Florida Breastfeeding Coalition (FBC) is a statewide multi-disciplinary group of individuals, businesses, and organizations with the following mission: "to improve the health of Floridians by working collaboratively to protect, promote and support breastfeeding." It is FBC's intention to change the landscape of breastfeeding in our state by focusing on hospital, workplace, and community settings.

The inaugural meeting of key individuals supporting the formation of a statewide breastfeeding coalition was held in April 2008. The attendees included physicians from three teaching hospitals/state universities, Internation Board Certified Lactation Consultants, dieticians, WIC peer counselors, and nurses. In 2009 the Florida Breastfeeding Coalition was incorporated and established as a 501(c)3 nonprofit organization. Read more...

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