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International
Code of Marketing of Breast-milk Substitutes,
World
Health Organization (WHO), Geneva, 1981
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The Thirty-fourth World
Health Assembly of the World Health Organization (WHO) in conjunction with
the United Nations Children's Fund (UNICEF) adopted the International Code
of Marketing of Breastmilk Substitutes on May 21,1981, by 118 votes in
favor, 1 against, with 3 abstentions. (Document WHA34/1981/REC/2). More
than 160 countries and territories agreed to
take steps to implement the Code which took the form of a recommendation
rather than a regulation. Therefore, enforcement of the Code became a
matter for each government to determine, in keeping with its social and
legislative framework.
The aim of the Code is
"to contribute to the provision of safe and adequate nutrition for
infants, by the protection and promotion of breastfeeding and by ensuring
the proper use of breastmilk substitutes, when these are necessary, on
the basis of adequate information and through appropriate marketing and
distribution." (WHO
resolution WHA34.22 dated May 21, 1981)
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