National
Breastfeeding Media Watch Campaign
The National
Breastfeeding MediaWatch, sponsored by the Texas Department of Health, is
an ongoing project of the Bureau of Nutrition Services. The purpose of
MediaWatch is to identify references to breast and formula feeding in all
facets of the media: television, advertising, print, radio and film. When
positive images and references are observed, letters of commendation are
sent, both by MediaWatch volunteers and by staff from the Texas Department
of Health. When negative or inaccurate references are observed, letters
with suggestions and information are sent. Form letters are sent along
with copies of postcards received on each reference.
The goal of MediaWatch
is to bring about more positive references to breastfeeding. MediaWatch
participants believe that the media plays a major role in shaping societal
views, and that when breastfeeding is depicted in the media as the
natural, normal way to feed babies and small children, more young mothers
will be comfortable in making this decision. Positive media coverage can
also help to bring about employer and family support.
To learn how to become
an official "Media Watcher" or to contact a Media Watch Coordinator in
selected states, visit http://www.tdh.state.tx.us/lactate/media.htm#item1
Contact information:
Address:
Janet Rourke
Texas Department of Health
Bureau of Nutrition Services
1100 West 49th Street
Austin, Texas 78756
Telephone: (512)
406-0744
E-mail: Janet.Rourke@tdh.state.tx.us
Web site: http://www.tdh.state.tx.us/
lactate/media.htm#item1
|
