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San
Diego County Breastfeeding Coalition
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The San Diego County
Breastfeeding Coalition (SDCBC) is a non-profit association of health
professionals whose mission is to promote and support breastfeeding
through education and outreach in the community. The objectives of the San
Diego Breastfeeding Coalition are:
- To increase the
number of physicians and other primary health care providers in San
Diego County who include breastfeeding/ lactation counseling as part
of routine care.
- To increase the
number of infants who are breastfed in the early postpartum period.
- To increase the
number of infants who continue breastfeeding to twelve months of age
or older.
- To provide accurate
and consistent breastfeeding information to families, health
professionals and the community.
- To encourage
breastfeeding friendly policies and procedures in all area hospitals
and birthing centers.
- To conduct research
regarding the incidence, prevalence and means of supporting
breastfeeding in our community.
Since the inception of
the Coalition in May 1994, members have accomplished a great deal.
For example, they:
- have distributed
over 100,000 copies of free Breastfeeding Resource Guides in English
and Spanish to help families obtain needed breastfeeding resources and
support,
- have sponsored
health care professional breastfeeding education programs,
- have conducted a
county-wide billboard campaign with the slogan Good Health Begins with
Breastfeeding in English and Spanish,
- have developed a
Breastfeeding Resource Handbook for Health Care Professionals, which
gives basic breastfeeding information, relevant articles, references,
and further resources,
- successfully
partnered with the March of Dimes and Children's Hospital in
developing brochures for employers and employees on working and
breastfeeding,
- annually
present an award to honor San Diego County businesses with
breastfeeding-friendly policies and programs for their employees, and
established a window-sticker program ("Breastfeeding Welcome
Here") to encourage patronage of breastfeeding-friendly
establishments,
- have donated over
200 breastfeeding books, in English and Spanish, to San Diego County
libraries,
- coalition maintains
informational displays at many community events (eg. Parent-Child
Expo) and educational conferences,
- celebrate World
Breastfeeding Week (August 1-7 each year) with various interviews,
media events, and educational and public relations efforts, and
- continue to work
actively with private insurers and managed care health plans to
simplify both patient and professional access to breastfeeding support
services, including lactation consultation, breast pumps and supplies,
and donor human milk when medically necessary.
Contact information:
Address: Nancy Wight,
MD, IBCLC
c/o Children's Hospital and Health Center
3020 Children's Way MC5058
San Diego, CA 92123-4282
Telephone: (619)
576-5981
Telefax: (619) 541-4972
Website: http://www.breastfeeding.org/
Related
information:
- Additional regional
breastfeeding coalitions throughout California
In 1997 the
California Department of Health Services published "Breastfeeding:
Investing in California's Future" to support and guide
breastfeeding efforts in the state. In response to the state's
call to action, numerous regional and community-level coalitions formed
to promote and support breastfeeding. For a comprehensive view of
coalition activity throughout the state of California, visit: http://www.breastfeeding.org/bfcoalitions.htm
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