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National Breastfeeding Month 2013

On August 6, 2011, the USBC officially declared that August is National Breastfeeding Month. Read the Proclamation.

Action Across America: A Social Media Advocacy Campaign to Support Breastfeeding Families

**Action for the Summer Recess Webinar/Toolkit**

In honor of National Breastfeeding Month 2013, the USBC is teaming up with key partners to mobilize action to ensure that every mom is empowered and supported to reach her personal breastfeeding goals. Across the country individual advocates, breastfeeding coalitions, and allied organizations are calling on policymakers to support breastfeeding in ways that will create the strategic policy and systems changes needed to overcome the barriers to breastfeeding success. The "Action Across America" campaign is addressing four different topic areas (one each week of August), aligned with current legislative opportunities.

WHO
The United States Breastfeeding Committee (USBC) invites EVERYONE: our members, breastfeeding coalitions, partners, advocates, health care providers, employers, policymakers, researchers, mothers, families, the media, and YOU!

WHAT
Engage key Members of Congress through Twitter and in-district office visits to demonstrate the importance of allocating federal resources for breastfeeding support programs, and to educate them on specific bills they can support on behalf of moms and babies.

WHEN
Each week the "Action Across America" campaign will focus on a different topic area with an aligned legislative goal:

WHERE
Follow us on Twitter (@usbreastfeeding) and "like" us on Facebook (www.facebook.com/usbreastfeeding). Share posts and links on your own Facebook page. Tweet using the campaign hash tag (#NBM13).

WHY
In celebration of National Breastfeeding Month 2013, to combine our voices together to demonstrate to Congress the overwhelming support for breastfeeding families, and call for Congressional action!

HOW
There are many way to participate:

  • Follow the campaign hashtag #NBM13 on Facebook and Twitter and share or retweet campaign posts.
  • Each week, visit this page and click the "Take Action" link next to the week's topic (under "WHEN" section above) to Tweet key Congressional targets with our easy-to-use template messages.
  • Visit your legislators while they are home "in district" during the August Congressional recess. Join us for the "Action for the Summer Recess" webinar to learn everything you'll need to know to prepare. Note: If you're not able to view the "live" webinar, you'll be able to access the recording and slides/handouts on the link.
  • Help spread the word! Share the campaign with friends and family by sending them this link: www.usbreastfeeding.org/nbm. See additional templates for promotion below…

Campaign Promotion Templates

Facebook: The time is NOW to take Action Across America to ensure that every mom is supported to reach her personal breastfeeding goals. Learn what you can do to support breastfeeding families this National Breastfeeding Month in just two minutes a day. www.usbreastfeeding.org/nbm #NBM13

Twitter: The time is NOW to take Action Across America to support #breastfeeding families. Get involved at www.usbreastfeeding.org/nbm #NBM13

Newsletter: In 2011 the USBC officially declared that August is National Breastfeeding Month (NBM). The NBM 2013 "Action Across America" campaign is addressing four different topic areas (one each week of August), aligned with current legislative opportunities to overcome the barriers to breastfeeding success through strategic policy and systems changes. Each topic has templates for individual advocates and organizations to use to participate in social media and legislative action.

NBM 2013 Weekly Topic Schedule

  • August 4-10: Peer Counseling
  • August 11-17: Paid Family Leave
  • August 18-24: Maternity Care Practices
  • August 25-31: Employer Support

There are many ways to participate! Learn more at www.usbreastfeeding.org/nbm.



 

NBM "Action for the Summer Recess" Webinar

During August, members of Congress are home in their districts to hear the priorities and concerns of their constituents. It is critical that we use this opportunity to elevate the importance of policies and programs that support breastfeeding and to educate legislators The USBC, MomsRising, National Partnership for Women & Families, and National WIC Association hosted the "Action for the Summer Recess" webinar on August 8. Access the recording, slides, and toolkit materials below to find everything you'll need to prepare for a visit with your legislator.

Webinar Recording
Webinar Slides

NBM "Action for the Summer Recess" Toolkit

General Resources

**See the Toolbox "Resources" and "Handouts for Legislator Visits" on the Breastfeeding Advocacy HQ webpage**

Fact Sheet: Breastfeeding Saves Dollars and Makes Sense

Important preparatory step: Schedule an appointment with your Senators and Representative at their local office during the August recess. To schedule, call the legislator's local office and ask for the person who handles scheduling. Let them know you are a constituent and that you would like to schedule a meeting to discuss policies that impact breastfeeding families. Use our quick links to find their web pages with office address and phone number:

WIC Breastfeeding Peer Counselor Funding

Also see the materials in the National WIC Association Advocacy Action Center, esp. the Downloads section on the right-hand side.

Paid Leave: FAMILY Act and State Paid Leave Fund

Also see the materials on the National Partnership for Women & Families Issue/Campaign webpages on the Family & Medical Leave Act and Paid Leave.

Funding for CDC Breastfeeding Programs, esp. Maternity Care Practice Improvement

Also see the information and materials on the USBC webpage on Best Fed Beginnings.

Supporting Working Moms Act

Also see the information and materials on the USBC webpages on the Supporting Working Moms Act, and the federal "Break Time for Nursing Mothers" law.