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National Breastfeeding Month 2014

On August 6, 2011, USBC officially declared that August is National Breastfeeding Month. Read the Proclamation.

Breastfeeding in Six Words: A Social Media Campaign

In celebration of National Breastfeeding Month (NBM) 2014, USBC will host a social media campaign inviting participants to share six word stories on what breastfeeding means to them. Participants will post a "selfie" photograph on Facebook and/or Twitter, holding a sign with their six word story using the hashtags #NBM14 and #SixWords. Following the initial launch weekend, the campaign will also focus on a specific sector/system of support each week, with Twitter chats and advocacy tools to inspire education and action to support breastfeeding families from the grassroots to the treetops. See the campaign schedule below, bookmark this webpage (www.usbreastfeeding.org/nbm), and watch your inbox for weekly updates on each topic! Sign up for USBC Action Alerts.

WHO
The United States Breastfeeding Committee (USBC) invites EVERYONE: our member/partner organizations, state and local breastfeeding coalitions, advocates, health care providers, employers/businesses, policymakers, mothers, families, the media, and YOU!

WHAT
Post a "selfie" photograph on Facebook and/or Twitter, holding a sign with a six word story answering the question: "What does breastfeeding mean to you and how can every one of us play a role in supporting breastfeeding?" Campaign posts should use the hashtags #NBM14 and #SixWords.

WHEN
Each week the campaign will focus on a specific sector/system of support with an aligned legislative goal:

  • August 1-3: Launch #SixWords campaign at USBC events in Washington, DC
  • August 4-10: Workplaces
    • Save the date for the MomsRising #WellnessWed Twitter chat on August 6 from 2-3 p.m. ET
  • August 11-17: Hospitals / Health Care
  • August 18-24: Communities
  • August 25-31 (Black Breastfeeding Week): Families
    • Save the date for MomsRising #WellnessWed Twitter chat on August 27, from 2-3 p.m. ET

WHERE
Follow us on Twitter (@usbreastfeeding) and "like" us on Facebook (www.facebook.com/usbreastfeeding).

HOW
There are many ways to participate:

  • Follow the campaign hashtag #NBM14 on Facebook and Twitter and share or retweet campaign posts.
  • Share your six word story anytime during the month of August using hashtags #NBM14 and #SixWords. Make a small sign with your six word story about what breastfeeding means to you and include it in a "selfie" photograph. Post the photo to Facebook and/or Twitter anytime in August with the hashtags #NBM14 and #SixWords to raise awareness and inspire others to "help make breastfeeding easier." Amplify your impact by tagging your legislators in the post and asking for their story! 
  • Each week, visit this page and click the "Take Action" link next to the week's topic (under "WHEN" section above) to Tweet key Congressional targets with our easy-to-use template messages.
  • Help spread the word! Share the campaign with friends and family by sending them this link: www.usbreastfeeding.org/nbm. See additional templates for promotion below…

Campaign Promotion Templates

Facebook: The time is NOW to use our outside voices to support Thriving Families & Communities. This National #Breastfeeding Month share your #SixWords story about what #bfing means to you. www.usbreastfeeding.org/nbm #NBM14

Twitter: The time is NOW to use our outside voices to support Thriving Families & Communities. Get involved at www.usbreastfeeding.org/nbm #NBM14

Newsletter: The National Breastfeeding Month (NBM) 2014 "Six Words" campaign invites participants to share six word stories on what breastfeeding means to them. Participants will post a "selfie" photograph on Facebook and/or Twitter, holding a sign with their six word story using the hashtags #NBM14 and #SixWords. Following the initial launch weekend, the campaign will also focus on a specific sector/system of support each week, with Twitter chats and advocacy tools to inspire education and action to support breastfeeding families from the grassroots to the treetops.

  • August 4-10: Workplaces
  • August 11-17: Hospitals / Health Care
  • August 18-24: Communities
  • August 25-31: Families 

There are many ways to participate! Learn more at www.usbreastfeeding.org/nbm.