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National Breastfeeding Month 2012

"Everyone Can Help Make Breastfeeding Easier": 20 Actions in 20 Days

A Social Media Campaign in Celebration of National Breastfeeding Month 2012

On August 6, 2011, the USBC officially declared that August is National Breastfeeding Month. Read the Proclamation.

The Surgeon General's Call to Action to Support Breastfeeding (released January 2011) has brought unprecedented attention and renewed energy to efforts to support mothers to reach their personal breastfeeding goals. Surgeon General Regina Benjamin has called on the entire nation to take 20 concrete action steps to support the removal of barriers to breastfeeding. The "20 Actions in 20 Days" campaign will highlight these action steps and implementation strategies for six major sectors of society:

  • Mothers and their Families
  • Communities
  • Health Care
  • Employment
  • Research and Surveillance
  • Public Health Infrastructure

WHO
The United States Breastfeeding Committee (USBC) invites EVERYONE: members, coalitions, partners, advocates, health care providers, employers, policymakers, researchers, mothers, families, the media, and YOU!

WHAT
Engage in conversations across social media platforms throughout the month of August. Download sample posts.

WHEN
Each weekday from August 6–31 the "20 Actions in 20 Days" campaign will focus on one of the action steps set forth by the Call to Action (See Action Calendar/Schedule below).

WHERE
Follow us on Twitter (@usbreastfeeding) and "like" us on Facebook (www.facebook.com/usbreastfeeding). Share posts and links on your own Facebook page. Tweet using the campaign hash tag (#NBM12).

WHY
In celebration of National Breastfeeding Month 2012, to spread the word about how "Everyone can help make breastfeeding easier."

HOW
There are many ways to participate, and therefore no one "right way" to do so. The chart below shows just a few ideas and suggestions. We also need your help to promote the campaign! Please spread the word with our sample Facebook post, Tweet, and newsletter blurb.

Participate on Facebook

 Participate on Twitter

  •  "Like" the USBC Facebook Page and join the conversations: look for a post each morning with that day's action and reply to share what you or your organization is doing
  •  Follow USBC on Twitter and join the conversations: look for a Tweet each morning with that day's action and reply to share what you or your organization is doing
  •  Share others' posts from USBC's Page on your Page
  •  Follow the campaign hashtag (#NBM12) and retweet others' posts
  •  Create your own posts to highlight your organization's activities and resources on a particular action and initiate conversation on your own Page
  •  Create your own Tweets to highlight your organization's activities and resources on a particular action (don't forget the hashtags!)



20 Actions in 20 Days Calendar/Schedule

August 2012
Monday Tuesday Wednesday Thursday Friday
6:     Action #19
National Monitoring System
7:     Action #1
Support Mothers
8:     Action #3
Peer Counseling
9:     Action #12
Donor Milk
10:     Action #15
Access to Babies at Work
13:    Action #10
Standard of Care
 
14:    Action #20
National Leadership
15:    Action #8
Continuity of Skilled Support
16:    Action #13
Paid Leave
17:     Action #18
Research Capacity

20:    Action #2
Fathers & Grandmothers
 21:   Action #9
Health Professional Training
 22:  Action #16
Child Care
 23:   Action #17
Research Funding
 24:    Action #6
Formula Marketing
 27:   Action #14
Employer Support
 28:   Action #7:
Maternity Care Practices
29:    Action #5
Promotion Campaign
 30:    Action #11
Access to IBCLCs
 31:    Action #4
Community Organizations